Artificial Intelligence is reshaping the marketing industry, and professionals who manage to adopt and use these technologies effectively will gain a major competitive edge, says Andrei Chirilă, Marketing Director at Fashion Days. His perspective reflects the rapid pace of transformation in an environment influenced by economic uncertainty and increasingly demanding online consumers.
Andrei Chirilă explains in an interview for Forbes Romania that Fashion Days operates with a dual strategy: short-term flexibility and long-term consistency. “In the short term, we have learned to adapt quickly, whether it means adjusting media budgets or tailoring communication based on consumer interests,” he notes. Over the long run, the brand relies on a solid communication platform applied across all campaigns.
Read full article here: turnovernews.com
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Photo: Business Mark
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