Ten Agencies Across Romania and Europe Get the Chance to Be the First to Test Briedo Connect. The AI platform launched by Briedo, an innovative solution for digital marketing agencies, aims to transform the way agencies interact with clients by replacing traditional forms with a dynamic virtual assistant. Clients present their projects while being guided by the AI assistant, provide their contact details directly within the chat, and the agency team receives an operational brief before the first conversation even takes place.

3 Out of 4 Agency Founders Lose Valuable Hours During the Discovery Stage

In performance marketing, data is everything, yet the proposal and qualification phase remains stuck in the past. A study conducted by Briedo among 23 local agencies reveals that 3 out of 4 agency founders personally handle data collection. The discovery process can take up to five hours per client and is fragmented across dozens of WhatsApp messages, emails, and forms submitted through various channels.

The lack of a standardized system for collecting information from potential clients creates communication chaos. Clients often fail to provide essential information required for the proposal process, leaving agencies in the position of either making recommendations based on incomplete information or starting a lengthy process to gather the missing details. This results in unnecessary delays throughout the sales cycle.

Briedo Connect Transforms the Client Onboarding Experience

The onboarding process becomes simple, fast, and efficient. Briedo Connect replaces the effort of filling out lengthy forms with the simplicity of a friendly chat experience. Integrated as a website widget, the virtual assistant conducts natural conversations in multiple languages, adapting to each user’s pace and level of expertise.

The AI assistant listens and responds intelligently. When it detects inconsistencies or overly general answers, it asks follow-up questions to gain clarity. The platform also eliminates potential client frustration: whenever users get stuck on a complex question, the assistant instantly provides context and practical guidance.

The process concludes only after users review their information and provide their contact details, ensuring the accuracy of the data transmitted to the agency.

Goodbye to Hours Lost on a Single Brief: Briedo Connect Turns Data into Actionable Intelligence for Agency Professionals

Once a client completes the conversation with the AI assistant, the agency manager or owner instantly receives a complete analysis ecosystem delivered via email and dashboard:

Readiness Brief: A strategic report that includes a client readiness score based on objective criteria, a compatibility assessment, and a risk analysis featuring severity levels and mitigation recommendations. To ensure a highly productive first meeting, the report automatically generates a client profile along with a personalized list of key discussion questions.

Briedo Insights: A module that instantly performs automated market research on the client’s company, market dynamics, industry demand, and competitive landscape. Professionals enter their calls understanding not only what the client says, but also the reality of the market in which they operate.

Secure Client Portal: Each project receives a unique digital hub where follow-up workflows, contracts, and documents are centralized. Information is no longer scattered across secondary channels, and every team member gains instant access to the complete project history from any device.

“Most professionals spend their first meeting with a client trying to understand what the client actually wants. We built Briedo so that conversation can start at an entirely different level — with context, clarity, and the questions that truly matter,” says Alex Stanciu, Founder of Briedo.

From Performance Marketing to Other Key Service Industries

Briedo Connect officially launches through the activation of a three-month pilot program, marking the first strategic step in a broader scaling plan. The first ten performance marketing agencies from Romania and across Europe accepted into the program will receive personalized implementation support and work directly with the Briedo team to validate the effectiveness of the AI assistant.

The pilot program is only the foundation of a broader expansion strategy. Briedo Connect’s architecture is designed to scale rapidly beyond marketing into industries such as consulting, recruitment, real estate, and legal services, standardizing the onboarding process across entire sectors.

About Briedo

Briedo is a technology startup founded in Bucharest by Alex Stanciu and developed together with Adina Săniuță and Cristian Ciobotaru. The AI-powered briefing platform helps professional services teams transform initial client conversations into structured briefs complete with readiness scoring, risk assessment, and first-call guidance.

Agencies interested in participating can request access by emailing contact@briedo.com. Availability is limited.

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Dan Ciorăscu is the co-founder of Clara AI and serves as Chief Operating Officer (COO), playing a central role in defining and executing the company’s operational strategy. With a career built entirely within the technology startup ecosystem and now in his second entrepreneurial venture, he has held roles ranging from product manager and product architect to executive leadership positions. Currently, he oversees the commercial operations of Clara AI, contributing directly to the scaling of AI-based automation solutions for the transportation and logistics industry.

In the following, Dan Ciorăscu will share, among other things, insights into the challenges of developing Clara AI, how Clara AI differentiates itself from the rest of the market, and how it came into being.

C&B: If we were to look at the narrative thread of your career, which were the key moments that defined you?

Dan Ciorăscu: Looking back, the narrative thread of my career can be distilled into one defining moment: the decision to transition from a family business in road transportation to the technology startup ecosystem. My professional formation began early in this sector, where, starting at the age of 14, I was directly involved in operational and technical activities—from hands-on work in automotive mechanics, a constant passion of mine, to coordination and management roles in transportation. This early exposure gave me a deep understanding of on-the-ground realities, operational discipline, and the responsibilities that define a functional business.

The turning point came with my entry into the tech startup environment, facilitated by Cristian Pîrvan, a colleague and partner who became a close friend. It was a profoundly different professional context, with a much faster pace and considerably more complex challenges. The transition was, first and foremost, a shift in perspective: from a traditional business built within a local logic to the ambition of creating a technology product with global relevance, moving from local competition to direct confrontation with international—especially American—startups that were far better funded.

C&B: What are the biggest challenges in developing and scaling an AI-based product?

Dan Ciorăscu: The biggest challenge in developing and scaling an AI-based product is, in reality, creating added value, not simply using the technology. Today, many solutions stop at the level of an “LLM wrapper,” meaning an application that places a language model behind it but does not truly build a product, a business logic, or a clear advantage for the user.

A simple analogy is to think of an LLM as a shovel. It is a very powerful tool, but on its own, it produces nothing. Value only appears when there is a “mining company” behind it—meaning a well-built application layer that knows where to dig, what to look for, and what to do next with what it extracts. The added value is not in the tool itself, but in how it is used.

A solid AI product almost always starts with clear specialization: a well-defined niche, a precise use case, and a real, concrete problem. This value is not built quickly. Even with significant capital available, it takes time to understand the domain, the underlying processes, and the real needs of users. The maturity of such a product comes from years of iteration, testing, and continuous adjustment in direct contact with reality.

From this perspective, AI is not the product itself, but a function of the product, integrated into a broader system. The major challenge is building that application layer: the architecture, rules, and business logic that make the model useful, predictable, and relevant in users’ day-to-day lives. Without this layer, AI remains generic, easy to copy, and difficult to turn into a real advantage.

Ultimately, building and scaling an AI product is not about having the best “shovels,” but about knowing exactly which problem you want to solve and how to use technology to generate real value for people and for businesses.

C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?

Dan Ciorăscu: If I were to identify a constant that has guided me regardless of context or obstacles, it would be the desire to continuously learn. More than a clearly formulated objective or a “dream” in the classic sense, it has always been the need to expose myself to new things, to situations that take me out of my comfort zone and force me to understand, adapt, and grow. I have consistently sought contexts in which I do not have all the answers from the start, because that is precisely where real progress happens.

This approach pushed me to change fields, accept difficult transitions, and enter professional environments with a high level of uncertainty, where learning is not optional but a condition for survival. Each stage brought with it a new set of problems, different people, and perspectives that expanded the way I think. Over time, I came to see obstacles not as something to avoid, but as a necessary mechanism for development.

In essence, the ambition that guided me was less about a final destination and more about the process: to keep learning, remain curious, and constantly place myself in situations that force me to evolve.

C&B: What was the most difficult decision you made in the early stages of Clara AI?

Dan Ciorăscu: The most difficult decision in the early stages of Clara AI was related to the direction of development: whether to scale horizontally or to build depth vertically. At the beginning, the company started with a single product—automating the recruitment process for professional drivers using AI Voice Agents. Essentially, instead of a human answering calls generated by recruitment campaigns, there was a voice agent that speaks multiple languages fluently, is available at all times, understands role requirements at the level of a human recruiter, and can conduct pre-screening interviews, filtering candidates and directing them toward hiring when appropriate.

From this point, we had two clear options. The first was horizontal development: to take the same recruitment product into as many blue-collar domains as possible, from warehouse handling to equipment operation or similar roles. The second option was vertical development: to use the technology already built to mature the product and extend automation to other critical processes within transportation companies, such as training and dispatch.

We chose the second option, guided by the belief that deep specialization creates real value and long-term differentiation. At the time, the decision was difficult because it meant giving up an apparently faster and broader expansion. Looking back, however, this choice proved to be the right one: it allowed us to build a much more mature product, anchored in the realities of the transportation industry, and to develop a coherent platform rather than just a point solution.

C&B: If we were to meet your team or collaborators, what do you think they would say about you?

Dan Ciorăscu: I think that if you spoke with my team or collaborators, they would tell you that, at first, I can be hard to read. It is not always clear whether I am speaking seriously or using my rather dry sense of humor. I ask a lot of questions, I am fairly reserved, and at times I can seem tougher than I actually am.

As we work together, things settle. The sarcasm becomes easier to understand, intentions clearer, and my focus on solutions and results starts to stand out. I do not try to impress or be the “character” in the room; I prefer to be useful and coherent. They would probably say, with a smile, that I am a bit atypical and sometimes uncomfortable, but that beyond the style, they can rely on me when things get complicated and direction and decision-making are needed.

C&B: What is the most important decision you have made that changed your trajectory?

Dan Ciorăscu: The most important decision that changed my trajectory was choosing long-term construction over short-term comfort. More specifically, I decided to remain in a space of continuous uncertainty, where almost nothing is guaranteed, instead of optimizing an already functional and predictable setup. This choice meant taking on constant risks, giving up quick solutions, and accepting that real progress comes from slow, sometimes frustrating, but cumulative iterations. The decision was not spectacular at the time, but it had a profound effect: it completely recalibrated the way I think, make decisions, and relate to failure, transforming uncertainty from an obstacle into a permanent working environment.

C&B: Which mistake offered you the most valuable lesson so far?

Dan Ciorăscu: The most valuable lesson came from a mistake that Cristian and I made before Clara AI, within a previous project called Clevgo Driver. It was another company, another product, but the same founding team. Although at that time we had early signs of traction, we later realized that much of it was artificially built, because it was based on a flawed premise.

The major mistake was distancing ourselves from customers. Instead of staying close to them, understanding their real problems, and seeing what their workday actually looks like, we chose to remain “closed” in the office and imagine the market’s needs. Both Cristi and I have vivid imaginations, but experience showed us very clearly that imagination cannot replace on-the-ground reality.

The lesson was simple but fundamental and profoundly influenced our subsequent way of working: stay close to customers. Assume nothing. Let them guide your product, because only that way can you build something that solves a real problem and deserves to exist.

C&B: What differentiates Clara AI from other existing AI solutions, and what is its main value for users?

Dan Ciorăscu: Clara AI’s differentiation does not start from a classic comparison with other existing solutions, because the market we operate in is still very young, both in terms of use cases and competition. Rather than entering a “better than” logic, we prefer to talk about being “different in approach.” What we are building is not a point AI functionality, but an operational layer that embeds deeply into the infrastructure of transportation companies and automates processes that, until now, have depended almost exclusively on people.

The main value for users is extremely pragmatic and easy to understand: being able to operate more trucks with the same number of people. Clara AI takes over repetitive and time-consuming interactions with drivers—whether in recruitment, training, or daily operations—and turns them into scalable, always-available, and fully traceable processes. In this way, existing teams are not replaced, but relieved of operational pressure and can focus on decisions and situations that truly require human intervention.

In essence, Clara AI does not promise abstract efficiency or “AI for the sake of AI,” but a very concrete outcome: operational growth without proportional growth in headcount, in an industry where the shortage of people is already a structural problem.

C&B: What does a typical day look like for you now, and which moments bring you the greatest satisfaction?

Dan Ciorăscu: Honestly, I could not say that there is a “typical day” in the true sense of the word. Since I started working in technology startups, every day looks different, and the agenda is constantly influenced by rapidly changing priorities, new contexts, and problems that cannot be anticipated. If a clear routine ever appears, I promise to come back with a more structured answer to this question.

What is constant, however, are the moments that bring me the greatest satisfaction. They are almost exclusively related to growth: when we add a new client, when we launch a feature that moves the product forward, or when we manage to visibly improve the quality of the services we offer. These are concrete signs that the work put in translates into real progress, and they are the moments that give meaning to the intense rhythm of each day.

C&B: What values or principles guide you in what you do, and how do you apply them day to day?

Dan Ciorăscu: The principle that guides me the most is continuous learning. I constantly try to expose myself to new things, to contexts I do not yet master, and to people I can learn from, because that is where real progress appears. In practice, this means not starting from assumptions, accepting feedback, treating mistakes as sources of information, and being willing to adjust my direction whenever reality demands it.

C&B: How did the idea for Clara AI emerge, and what real market problem pushed you to build this product?

Dan Ciorăscu: The idea for Clara AI emerged naturally from the experience accumulated during Clevgo Driver, a recruitment platform for professional drivers. Working closely with clients’ recruitment departments, we began to observe the real operational difficulties they were facing. One concrete example was a client who, after publishing a job ad, received around 80 calls in a single day. While, in theory, this should have been a success, in practice it revealed the real problem: teams’ inability to efficiently handle, process, and filter such a large volume of calls.

From this operational bottleneck, the idea for Clara AI’s recruitment product was born—as a solution that could take over repetitive and time-consuming interactions and turn them into a scalable process. Subsequently, the rest of the products emerged organically, following the same logic: starting from real problems signaled by customers and building solutions directly based on their needs, not on assumptions.

C&B: How is the market reacting to Clara AI, and what feedback confirmed that you are on the right track?

Dan Ciorăscu: The market reaction has been very positive, and the clearest signal in this regard is a simple but extremely relevant indicator: zero churn. It may sound hard to believe, but so far we have not had a single client give up on Clara AI. For us, this is the strongest possible feedback, because it does not come from statements or initial enthusiasm, but from consistent usage and from clients’ decision to continue.

Dan Ciorăscu’s story is one of long-term building, discipline, and continuous learning. From hands-on experience in transportation to creating an AI product deeply rooted in industry realities, his journey reflects a pragmatic, value-driven approach focused on real impact.

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WXP integrates device insights, user feedback analytics, and AI-powered automation, covering PCs, printing solutions, and IT infrastructure. HP and its partners can help companies deliver superior technological experiences to employees and make data-driven decisions that support both business growth and operational efficiency.

“Today, the IT landscape is no longer just about devices; it is about a seamless integration of hardware and software that meets employees’ constantly evolving expectations. At HP, we do not just build PCs; we shape the future of work. This means we must excel in both hardware and software. With WXP, software complements and amplifies the experience provided by hardware,” said Mugur Pantaia, Managing Director HP Inc. Romania.

Read full article here: turnovernews.com

Read also: Spotify to Label AI-Generated Music and Tighten Rules on Voice Cloning

Photo: pandaily.com

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High Research and Development Costs

The company reported expenses of $2.5 billion, mainly directed toward research and development projects for artificial intelligence and the operation of ChatGPT, according to the same source. Research and development costs totaled $6.7 billion in the first half of the year, while by the end of the period, OpenAI held around $17.5 billion in cash and securities.

Read full article here: turnovernews.com

Read also: Nvidia Expands: Massive Investments in the U.S. and Europe to Control the Future of AI

Photo: freepik.com

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Practical Courses and Long-Term Support

The platform stands out through courses taught by practicing experts, built around real projects and simulations. Each program includes a concrete action plan: 90 days for individual courses or six months for management programs.

Read full article here: turnovernews.com

Read also: Gabriela Ciupitu Launches PXcellence, the First Integrated Program Dedicated to Patient Experience

Photo: thewoman.ro

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Strategic Partnerships with OpenAI and Intel

The financial support for Intel could save the company from decline while simultaneously bringing Nvidia closer to the Trump administration. As for the massive investment in OpenAI, it represents a natural alliance between hardware and software.

Huang is consolidating his position in the U.S., turning Nvidia into the industry’s dominant player capable of competing with the rising Chinese tech wave. Its vast financial resources allow the company to become a central pivot among major American AI players.

Europe: From Startups to Supercomputers

Nvidia’s European expansion began with an investment in ElevenLabs, Poland’s most renowned voice technology startup. “Whenever I need my voice digitally reproduced using AI, I turn to the ElevenLabs platform,” said Jensen Huang. “Speech-to-text is just technology. Text-to-speech is art.”

The Nvidia CEO also emphasized the emotional dimension of the technology: “By providing emotion, you provide empathy… You create a connection.” The investment is part of a broader plan that includes projects in the United Kingdom and Germany.

Read also: Digitalization in the Cement Industry: Holcim Aleșd Implements Predictive Maintenance with AI and Machine Learning

In Poland, Nvidia, in collaboration with Kulczyk Investments, is preparing to build a top-tier supercomputer based on the new Blackwell graphics processors. In Germany, the company is developing the first industrial AI cloud and delivering thousands of GPUs for AI factories, smart vehicles, and robots.

Dependence and Technological Autonomy in Europe

The European Union is striving to close the gap with the U.S. and China through ambitious plans. The bloc announced 13 “AI gigafactories,” four of them in Eastern Europe, with estimated investments of $20 billion. Overall, the EU is allocating $200 billion to develop AI infrastructure.

However, as Intel scales back its European investments, Nvidia fills the gap left in Poland and Germany. Additionally, the “Technology Prosperity Agreement” signed between the U.S. and the U.K. complements the picture through a $42 billion collaboration in AI and quantum computing.

Nvidia: Driving the Global Digital Future

In 2023, Nvidia surpassed $1 trillion in market capitalization, and it has now exceeded $4 trillion. This rise reflects a clear strategy: controlling AI infrastructure worldwide.

Through investments in key companies, supercomputer development, and international collaborations, Nvidia not only strengthens its influence but also becomes a central player in shaping the global digital future.

Photo: freepik.com

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AHEAD integrates data from various systems and departments, transforming it into relevant information. The platform helps companies manage resources efficiently, reduce operational risks, and make fast decisions based on customized AI models.

“Our strategy has always been to invest in areas that bring resilience and long-term value. Technology is an integral part of this direction, and AHEAD is a relevant example: an AI platform that brings structure to complex processes and generates measurable value for organizations across various sectors. Launching AHEAD gives us the opportunity to reaffirm our belief that artificial intelligence is not just a passing trend, but an essential factor for efficiency and competitiveness in business,” says Sorin Preda, CEO & Founder of Global Vision.

Read also: Digitalization in the Cement Industry: Holcim Aleșd Implements Predictive Maintenance with AI and Machine Learning

Flexibility and tangible results for companies

AHEAD can be implemented in the cloud or on-premises and adapts to the needs of each organization. The platform’s applications range from optimizing back-office operations, where it analyzes contracts, processes documents, evaluates suppliers, and automates procurement, to supporting industrial processes through machine learning models that detect anomalies, provide predictive analytics, and optimize production in real time.

“We wanted to make AI usage more relevant for companies, through personalized models adapted to each organization’s context. AHEAD marks an important step in this direction: it brings information into the right context and transforms it into relevant outcomes for management and operations. Instead of isolated answers, companies obtain orchestrated processes through customized AI models, context-based decisions, and consistent results,” explains Marian Anghelache, Managing Partner of AHEAD.

For complex organizations, the platform integrates with existing ERP and CRM systems, facilitating consistent and transparent decisions across departments. AHEAD thus provides coherence and visibility, helping companies achieve their strategic goals and leverage artificial intelligence as an essential factor for competitiveness.

Photo: globalvision.ro

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Adrian Enache is an award-winning entrepreneur and executive (Top 50 CEOs – UK Magazine, Top 40 under 40 – SEE Business Awards, Top 100 Young Managers – Business Magazine, Excellence Award for Executive and Entrepreneurial Achievements – Repatriot) with solid experience in digital transformation, media and communication, marketing, e-commerce, and investments in high-potential startups.
He has successfully led diverse teams across various industries and countries, both within large corporations and through his own ventures. Throughout his career, Adrian has accelerated the digitalization processes of the corporations he worked with and founded companies such as Omniperform, specializing in personalized communication powered by artificial intelligence.

Passionate about education and knowledge sharing, Adrian has trained over 25,000 professionals globally and has been invited to speak at hundreds of international events such as DMF Dubai, Cairo, IMWorld, and Technology Week. Currently, he is also a lecturer at NextMBA, alongside renowned figures such as Philip Kotler, Seth Godin, and other globally recognized leaders.

C&B: Adrian, how would you describe yourself in a few words?
Adrian Enache: I’m someone who seeks to explore and become the best version of himself. And if possible, to change the way things are done in the industry I’ve chosen. In the meantime, I enjoy building great teams that take pleasure in the journey of creating something innovative in advertising and marketing.

C&B: What were the key moments in your professional journey?
Adrian Enache: The key moments in my professional path include: Opening my first agency at the age of 24 in Romania, achieving growth well above the market average; Taking over and leading the investment fund and alternative financing platform Angels Den Funding, operating in the UK, Poland, and Romania; Reaching over 100 conferences and training sessions, with more than 25,000 participants in digital and media workshops; Being invited to teach alongside Philip Kotler, Seth Godin, and other international trainers at NextMBA; Launching Omniperform, into which I invested all my resources—including mortgaging my own home—to build a product based on artificial intelligence and personalized communication, dedicated to transforming the way brands connect with their audiences.

C&B: What has been the most difficult moment so far, and how did you overcome it?
Adrian Enache: One of the most difficult moments was when I had to urgently shut down the first agency I had founded — due to reasons beyond my control. It was a shock, but also a turning point. That’s when I realized that the only real solution was to take control of my future, to be much more careful about whom I choose to trust, and even if it meant risking everything, to do it in a format I truly believed in. That’s how Omniperform was born — the first advertising agency in Romania that, from day one, offered part of the company to its employees through an ESOP (Employee Stock Ownership Plan), as well as a bonus directly tied to the company’s profits.

C&B: Is there a dream or ambition that has always motivated you, regardless of obstacles?
Adrian Enache: Our ambition is rooted in the belief that advertising can be effective without being intrusive for consumers. We want brand messages to first and foremost capture attention, be relevant, and be memorable.
Our mission is to innovate and completely transform the way creativity contributes to media campaign performance — by developing solutions that deliver personalized messages tailored to each consumer type.
Personally, I believe each of us has a responsibility to try to reach our full potential in the field we choose to work in. And that journey should be guided by ambition, but also by humbleness — that kind of authentic modesty that’s hard to fully translate into Romanian, but is essential in leadership and innovation.

C&B: Looking back at the beginning of your career, what do you see?
Adrian Enache:
I believe each of us has a duty to build a personal guide — a set of values and beliefs that reflect how we think, what motivates us, and what helps us grow both personally and professionally.
Looking back at my early days as a manager and entrepreneur, I recognize that period was marked by a drive for perfection, but also important lessons about the transition from expert to manager.
Later came the challenge of becoming a leader capable of turning a group of individuals into an autonomous, motivated team aligned with a common goal.
Over time, I’ve learned that authenticity plays a crucial role in leadership style. A team immediately senses when you lead with honesty, vulnerability, and consistency in your values — and that creates real trust, not just authority.

C&B: If we were to talk to your team or collaborators, what do you think they’d say about you?
Adrian Enache: That’s a great question — in fact, it’s one we often use in our self-awareness evaluations.
I’d say my leadership style is built on motivation, constructive high standards, and trust. I want us to grow together at a sustained pace, in an environment that challenges but also inspires. I believe in leadership that offers vision and innovation, but most importantly, builds ambitious teams capable of exceeding market expectations.
I seek excellence in everything we do, and I live by a clear principle: I don’t want to be the best in the room. That’s why my goal is for every team member to become better than me, in their own way.
Collaborators choose to work with us because they trust the people, the technology, the personalization innovation, and the consistent, solid results we’ve delivered over time.

C&B: What’s the most important decision you’ve made that changed your trajectory?
Adrian Enache: I chose to completely switch industries for two years and made a sustained effort to learn a new field — financial services, equity investment, pre-seed, seed, and Series A — in under six months.
That experience matured me significantly. It pulled me out of my comfort zone — out of the industry where I was already trained and the country I lived in — and pushed me to work, lead, and collaborate with people from over 15 nationalities across the continent.
It was one of the most valuable periods of both professional and personal development.

C&B: Should a leader be authentic or adaptable?
Adrian Enache: It’s a continuous journey of evolution, grounded in learning, conscious decision-making, and discovering what authenticity in leadership really means.
I believe every leader should be authentic, should take responsibility for their team and its results, and should create a space where people can grow in a healthy, meaningful way.
True leadership doesn’t come from title or position — it comes from responsibility and genuine care for the people you’re building with.

C&B: How do you and your team stand out in the industry?
Adrian Enache: Right now, we deliver an integrated and fluid experience for consumers, through personalized communication in media campaigns and by adapting digital assets (like landing pages and websites) in real time based on consumer behavior.
This process, combined with our proprietary AI models — which generate a unique attention and result prediction algorithm — gives us a distinct market positioning: an innovative, reliable partner for brands that choose to work with us long-term.
In an industry where brands typically change agencies every 2–3 years, we have partners who have worked with Omniperform for over 8 years — a clear sign of trust and consistent value delivery.

C&B: What does a typical day look like for you, and what moments bring the most satisfaction?
Adrian Enache: A typical day for me focuses on no more than three clear objectives that can be accomplished that day, and working closely with the team to become better at what we do. In parallel, we decide what new functionalities are essential for the future of online advertising.
I believe in achievements and continuous progress — if we’re better than we were yesterday, the day was meaningful and contributed to the future of both myself and the company I lead.

C&B: What’s your set of values and principles?
Adrian Enache: Our values are applied daily and guide everything we do: Evolution – We believe in continuous personal growth, starting with a high level of self-awareness; Responsibility – We take ownership of our promises and deliver what we say, to colleagues, clients, and partners; Enjoying & having fun at work – We maintain a culture of transparency and ease, where serious work is balanced with the joy of collaboration; Teamwork – We support one another and function as a unified team, not just as individuals; Respect – We show and offer respect to everyone we work with, regardless of role or experience; Humbleness – We strive for excellence but remain aware that we always have something to learn from those around us, no matter how much we innovate.

C&B: How did the idea for this business come about, and where does the name “Omniperform” come from?
Adrian Enache: From the very start of my career in media, I felt that irrelevant advertising messages had no place — not from a professional perspective, nor as a consumer.
The idea of sending one message to an entire audience always felt wrong and ineffective to me.
So when technology finally allowed it, and I was able to launch a new company, Omniperform, I invested all my resources — including personal ones — to build a solution that could deliver personalized communication, tailored to each consumer type, both in media campaigns and on websites or conversion landing pages.
The name Omniperform came to life one weekend in London, together with my mentor (who is now also a shareholder in the company). After a few hours of intense discussion and a glass of whisky, we arrived at a formula that combined Omnichannel and Performance Marketing — perfectly reflecting what we aim to deliver: personalization at scale, with tangible results.

C&B: If you could send a message to people following your example, what would it be?
Adrian Enache: Entrepreneurship isn’t easy — but it’s worth it.
Building a team and, as a leader, seeing people grow and reach their potential because of the environment and context you’ve created is a type of fulfillment that’s hard to compare with anything else.

When trying to build and go far, you need a team.
Alone, you may go faster — but with a united team, you can build something lasting.

When I started and talked to brands about personalized communication, 9 out of 10 meetings looked at us as dreamers. For many, the idea of not sending the same message to everyone seemed crazy.
But I believed in the idea — and we kept going.
And today, nearly every brand is looking for exactly that: a personalized communication solution, because the market reality has changed and consumers now expect relevance.
That’s why I believe it’s essential to have the courage to move forward, even if you’re 3–4 years ahead of the market.
Believe in your solution before everyone else understands it.

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