Roxana Alexandru is a talent agent and co-founder of the Romanian Artists Agency (RAA), the artistic management agency founded in 2014.

C&B: How would you describe yourself in a single sentence, to spark the curiosity of those who don’t know you yet?

Roxana Alexandru: Strong and ambitious, with a surprising shyness for those around me, and with a curiosity that has always driven me forward.

C&B: If we were to look at the narrative thread of your career or business, what were the key moments that defined you?

Roxana Alexandru: The most important moment was meeting my business partner, Ana Maria. I didn’t know then how much it would matter — I just felt it — but looking back, I found my professional balance.
We complement each other very naturally, and even though we often switch roles, we manage to maintain a constant balance in our decisions.

Another defining moment was the decision to enter the talent management field. Until then, I worked mainly in print and advertising, with customized projects tailored to clients’ needs. That change was a bold yet natural step; at the time, we were pioneers, being the first talent management agency. But it was the change that took us exactly where we needed to be.

C&B: What has been the most difficult moment so far in your journey, and how did you overcome it?

Roxana Alexandru: There have been many moments I considered difficult when they came, but once they passed, I realized they are part of an entrepreneur’s path. I can’t name just one moment as the hardest, because I see them more as opportunities for growth, either personal or business-related.
Now I would say that limiting or challenging situations often push you to make better long-term decisions and to evolve. In my case, at the beginning, I took more risks and, together with Ana, tried things more out of curiosity, without elaborate plans or calculations. Later came planning, strategy, all the essential elements of a mature business.

C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?

Roxana Alexandru: Yes, personally, I’ve always had the desire to surpass myself, to build something meaningful, and to succeed in everything I set out to do.
In terms of our business, professionally, Ana and I share a dream that guides everything we do — but I choose to talk about that when the right time comes.

C&B: How did you look at the beginning of your journey, and how do you feel you’ve transformed until now?

Roxana Alexandru: At first, I was rather naïve about what being an entrepreneur meant. But I had — and still have — the same sincere desire to succeed and the same passion for everything I do. What changed is clarity: now I take the time to analyze, plan, and shape ideas until they become tangible. And I’m much more pragmatic, grounded in reality, and focused on concrete results.

C&B: If we were to meet your team or collaborators, what do you think they would say about you?

Roxana Alexandru: I believe our team and partners would first say that I’m a good person and that I put a lot of heart into everything I do. For us, business relationships are not just about contracts and deliverables — they’re about people. And the people we work with have become part of a small family built on respect, trust, and mutual appreciation.

Both Ana and I are extremely dedicated and results-oriented. We keep our promises, we’re competitive, and we always look for winning solutions, especially when it comes to the artists we represent.
As for the team, I’ve always wanted people to work in an environment where they feel supported, valued, and excited about what they do.

In business relationships, I strongly believe in balance and reciprocity — I studied law in university, perhaps that’s why — when you give good, you receive good.

At the end of the day, whether we talk about colleagues or partners, we remain people — with common desires, fears, and joys. I always start from this belief. And I think that’s something others can easily see.

Of course, there’s also a flip side. I’m sure there are colleagues and partners who would say I can become too demanding — when things aren’t done correctly, on time, or don’t meet the expected quality. But even then, my goal remains the same: to find solutions that work for all parties involved, in the long term.

C&B: What is the most important decision you’ve made that changed your trajectory?

Roxana Alexandru: The most important decision was to develop the talent management agency as the main pillar of our business. Around it, the other divisions naturally took shape. Equally decisive was the choice to propose to Ana that we build this project together — a choice that changed everything.

C&B: How did you shape your leadership style or the way you make decisions? Was it a natural process or a learned one?

Roxana Alexandru: For me, it was a natural process. I’ve always had certain abilities — intuition, determination, the capacity to read people, to recognize their talents, to identify their unique qualities and the environment where they can truly shine.
But I think the moment I became aware of them was essential. That’s when I began to use them intentionally, in the right direction, and realized how I could make decisions that were not only effective but also aligned with my ideas and aspirations.

C&B: What do you think sets your business or professional approach apart from the rest of the industry?

Roxana Alexandru: What definitely sets us apart is our personality — mine and Ana’s — and the way we build relationships. We choose to work only with people we truly believe in, people we connect with and who share at least part of our personal values. We don’t follow recipes or trends just for the sake of them; we base everything on real connections, mutual respect, and trust.
I believe authenticity attracts authenticity — and that’s reflected in everything we do.

C&B: What does a typical day look like for you now, and which moments bring you the greatest satisfaction?

Roxana Alexandru: A typical office day means lots of phone calls, working together with my colleagues on ongoing projects, or team meetings where we analyze, debate, and adjust strategies for each artist individually.

My greatest satisfaction comes when I watch a show or a project — whether digital, radio, TV, in any medium — and I see our artists shining. When I know they are there because they’re excellent at what they do, performing exactly as we envisioned when we designed that direction or project.

C&B: What values or principles guide you in what you do, and how do you apply them daily?

Roxana Alexandru: I believe in authenticity, empathy, respect, and responsibility — they guide me in everything I do, professionally or personally.
I believe in the power of kindness — not as a form of weakness, but as a way to build healthy relationships and create space for collaboration, ideas, and growth.

Empathy helps me understand people beyond words and to respond with openness and balance, even in tense situations.

Respect for people, their work, and their time is a constant in the way I communicate and build relationships.

Responsibility means being present, owning my choices, and always pursuing the quality and impact of what I do.

And authenticity is essential to me — it’s my compass: I strive to remain true to my principles, to stay myself without losing or turning into someone I’m not, even when it might be easier to choose otherwise.

C&B: How did the idea of starting this business and naming it come about?

Roxana Alexandru: The idea came naturally, because I was already doing this long before the agency existed. Coming from TV production, I was always in contact with artists and celebrities who asked for my support — either in contract negotiations or in representation in relation to different commercial partners.

Then came my meeting with Ana, my partner, and together we laid the foundation of a media products company. We designed customized commercial projects for brands, constantly integrating the presence of celebrities. All these steps naturally led us to the Romanian Artists Agency — an agency that represents talents and artists in their relationships with brands, TV stations, shows, or radio. We built this business step by step, from experience and from a deep understanding of the needs of both artists and the industry.

C&B: If you could send a message to people who want to follow your example, what would it be?

Roxana Alexandru: I would tell them to have the courage to discover themselves and to use their skills in a constructive way that brings them good. To believe in their ideas, follow them with perseverance, and always look for contexts where they can build — not only for others but also for themselves.
To collaborate, to connect genuinely with the people they want to work with, and not to be afraid to interact — the most beautiful things happen when we open up to one another. At least, that’s how it happened to me — that’s my personal experience.

Roxana Alexandru continues to inspire with her courage, professionalism, and vision. Through the Romanian Artists Agency, she transforms artists’ careers and builds relationships based on authenticity, respect, and collaboration.

The post Roxana Alexandru: Passion and Excellence in Artistic Management appeared first on careers-business.com.

Andreea Zorilă (stage name AMADEEA) – violinist, aspiring entrepreneur, freelancer, and mother of two wonderful daughters aged 7 and 2.

C&B: How would you describe yourself in a single sentence to make those who don’t know you curious?
Andreea Zorilă: I am a magnet that attracts through attitude, stage presence, and contagious energy.

C&B: If we were to follow the storyline of your career or business, what were the key moments that defined you?
Andreea Zorilă: My business is divided into two branches, similar yet distinct. The first is my career as a freelance musician, started in 2010 (after many years of studying music), and the second is the “ROCKSTAR Academy by Amadeea” – founded in 2022.
I can say my path was filled with many challenges, achievements, and also minor or moderate failures that all led me to what I do and who I am today.
From a music university graduate raised with sheet music in front of me, I learned to let go of it and make room for freedom of artistic expression, on stage and beyond.
All the experiences I had in the 20 countries where I’ve performed so far made me feel a supreme freedom on stage, that INVINCIBLE WOMAN and ROCKSTAR feeling.
That’s how the smaller business was born, ROCKSTAR ACADEMY – from the desire to pass on the experience I gained during my years of study and touring.

C&B: What has been the most difficult moment so far in your journey and how did you overcome it?
Andreea Zorilă: Honestly, I can’t recall a specific moment when I felt like “I can’t take it anymore” or wanted to give up. There were many challenging, hard, and stressful moments… but somehow, I’ve always felt a higher force that helped me stay afloat, confident that everything happens for a reason, and that “every cloud has a silver lining.”

C&B: Is there a dream or ambition that has always guided you, no matter the obstacles?
Andreea Zorilă: I believe my ambition has always been driven subconsciously by a phrase my mother told me when I was little: “There’s no such thing as ‘I can’t,’ only ‘I don’t want to!’”
So every time something seems too difficult, I remember her words, and they reset me completely, giving me strength and confidence.
Also, I’ve always wanted to be better today than I was yesterday. I never compared myself to others – not to other businesses, artists, or women. I always compare myself to the version I was yesterday, or last year. I want to evolve constantly and improve, striving for what we all aim for – to become the best version of ourselves.

C&B: What were you like at the beginning of your journey and how do you feel you’ve transformed since then?
Andreea Zorilă: Oh, that’s a good one! I’ll place the “start” in 2010, even though my path began much earlier.
In 2010, I stepped on stage alone for the first time – no orchestra, no sheet music, no conductor – just me, the violin, emotions enough for all 1000 people in front of the stage, and a bold outfit that didn’t represent me at the time, but which I chose because it represented the woman I wanted to become. And that’s who I am today.

C&B: If we met your team or collaborators, what do you think they’d say about you?
Andreea Zorilă: That I’m cool and funny, I think And that I inspire them (I’ve been told that already – I just hope it’s true for as many people as possible).

C&B: What’s the most important decision you’ve made that changed your trajectory?
Andreea Zorilă: Listening to my instincts, accepting fear and emotions as normal, and opening ROCKSTAR ACADEMY.

C&B: How did you build your leadership style or decision-making approach? Was it a natural or learned process?
Andreea Zorilă: I’ve read a bit, but honestly, I don’t think you can learn this from books. It comes from your upbringing, your life experience, and your own personality.
It comes naturally to me, and I think I’m a cool and relaxed leader.

C&B: What do you think sets your business or professional approach apart from the rest of the industry?
Andreea Zorilă: ATTITUDE. It’s the key word that defines me on stage and sets me apart from the competition. It’s also the concept I’ve brought into the academy – a school of arts with Rockstar Attitude.

C&B: What does a typical day look like for you now, and what moments bring you the greatest satisfaction?
Andreea Zorilă: Since becoming a mom, my schedule has changed a lot. It’s packed with everything, but it’s fun and entertaining.
I take the girls to school & kindergarten, then start my workday at the Academy, handling everything from management, social media, marketing, event planning, class and student coordination – even cleaning – all while organizing playlists or practicing for the music project I have with my husband, saxophonist Veran Zorilă.
For 3 years now, we’ve had the DUO Amadeea & Veran – LIVE SHOW project, which we perform at various public and private events, and it brings us immense joy and fulfillment.
In the afternoon, I pick up my daughters and return to my mom life. I think it’s the perfect balance. Hard to manage, but beautiful and rewarding!

C&B: What values or principles guide your actions and how do you apply them daily?
Andreea Zorilă: Put passion into everything you do.
Believe in yourself and in your potential.
Be patient with yourself and the process – satisfaction and results will come in due time.

C&B: How did the idea of starting your business and choosing this name come to you?
Andreea Zorilă: A few years ago, I was on tour in Croatia, and repeatedly people came up to me after performances saying: “WOW, this was crazy! You’re not just a violin player, You’re a ROCKSTAR!!”
That gave me a huge confidence boost, and I actually started feeling that way on stage – which obviously contributed a lot to my self-belief.
What else could my music school be called, if not ROCKSTAR ACADEMY?

C&B: If you were to send a message to those who follow your example, what would it be?
Andreea Zorilă: Work on your self-confidence. Everything starts from there. That’s where success begins – that’s the direction for anything you want to achieve or become in life.

Andreea Zorilă, known as AMADEEA, is living proof that passion, courage, and balance can create an authentic and inspirational path—on stage and in life.

The post AMADEEA – The Story of an Artist Building Harmony in Life and Career appeared first on careers-business.com.