Ten Agencies Across Romania and Europe Get the Chance to Be the First to Test Briedo Connect. The AI platform launched by Briedo, an innovative solution for digital marketing agencies, aims to transform the way agencies interact with clients by replacing traditional forms with a dynamic virtual assistant. Clients present their projects while being guided by the AI assistant, provide their contact details directly within the chat, and the agency team receives an operational brief before the first conversation even takes place.

3 Out of 4 Agency Founders Lose Valuable Hours During the Discovery Stage

In performance marketing, data is everything, yet the proposal and qualification phase remains stuck in the past. A study conducted by Briedo among 23 local agencies reveals that 3 out of 4 agency founders personally handle data collection. The discovery process can take up to five hours per client and is fragmented across dozens of WhatsApp messages, emails, and forms submitted through various channels.

The lack of a standardized system for collecting information from potential clients creates communication chaos. Clients often fail to provide essential information required for the proposal process, leaving agencies in the position of either making recommendations based on incomplete information or starting a lengthy process to gather the missing details. This results in unnecessary delays throughout the sales cycle.

Briedo Connect Transforms the Client Onboarding Experience

The onboarding process becomes simple, fast, and efficient. Briedo Connect replaces the effort of filling out lengthy forms with the simplicity of a friendly chat experience. Integrated as a website widget, the virtual assistant conducts natural conversations in multiple languages, adapting to each user’s pace and level of expertise.

The AI assistant listens and responds intelligently. When it detects inconsistencies or overly general answers, it asks follow-up questions to gain clarity. The platform also eliminates potential client frustration: whenever users get stuck on a complex question, the assistant instantly provides context and practical guidance.

The process concludes only after users review their information and provide their contact details, ensuring the accuracy of the data transmitted to the agency.

Goodbye to Hours Lost on a Single Brief: Briedo Connect Turns Data into Actionable Intelligence for Agency Professionals

Once a client completes the conversation with the AI assistant, the agency manager or owner instantly receives a complete analysis ecosystem delivered via email and dashboard:

Readiness Brief: A strategic report that includes a client readiness score based on objective criteria, a compatibility assessment, and a risk analysis featuring severity levels and mitigation recommendations. To ensure a highly productive first meeting, the report automatically generates a client profile along with a personalized list of key discussion questions.

Briedo Insights: A module that instantly performs automated market research on the client’s company, market dynamics, industry demand, and competitive landscape. Professionals enter their calls understanding not only what the client says, but also the reality of the market in which they operate.

Secure Client Portal: Each project receives a unique digital hub where follow-up workflows, contracts, and documents are centralized. Information is no longer scattered across secondary channels, and every team member gains instant access to the complete project history from any device.

“Most professionals spend their first meeting with a client trying to understand what the client actually wants. We built Briedo so that conversation can start at an entirely different level — with context, clarity, and the questions that truly matter,” says Alex Stanciu, Founder of Briedo.

From Performance Marketing to Other Key Service Industries

Briedo Connect officially launches through the activation of a three-month pilot program, marking the first strategic step in a broader scaling plan. The first ten performance marketing agencies from Romania and across Europe accepted into the program will receive personalized implementation support and work directly with the Briedo team to validate the effectiveness of the AI assistant.

The pilot program is only the foundation of a broader expansion strategy. Briedo Connect’s architecture is designed to scale rapidly beyond marketing into industries such as consulting, recruitment, real estate, and legal services, standardizing the onboarding process across entire sectors.

About Briedo

Briedo is a technology startup founded in Bucharest by Alex Stanciu and developed together with Adina Săniuță and Cristian Ciobotaru. The AI-powered briefing platform helps professional services teams transform initial client conversations into structured briefs complete with readiness scoring, risk assessment, and first-call guidance.

Agencies interested in participating can request access by emailing contact@briedo.com. Availability is limited.

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The project was developed together with Ana Maria Andreescu and Angela Călianu, specialists in strategy, organizational culture, and medical leadership. In 2023, Gabriela Ciupitu was named the most influential global expert in Customer Experience, further consolidating her role as an innovator and thought leader.

What PXcellence Brings

The program targets hospitals, clinics, medical laboratories, and pharmacy networks that aim to enhance their competitiveness through an integrated approach. Structured on three levels – strategic, tactical, and operational – PXcellence involves executive management, medical teams, and front-office staff. Its goal is to generate a coherent and sustainable transformation in how patients perceive medical services.

To measure impact, the team developed dedicated tools: PX Assessment, Patient Journey Mapping Toolkit, and PX ROI Calculator. These tools link patient experience to key financial indicators such as loyalty, staff retention, and profitability.

Key benefits include:

• Increasing loyalty and referrals,
• Reducing costs through lower staff turnover and fewer complaints,
• Improving operational efficiency,
• Strengthening reputation as a reference medical brand.

Read also: Eucom Supports the Careers of Over 160,000 Romanian Professionals Through Language Courses and Innovative Programs

The Need for a New Standard in Healthcare

In Romania, despite major investments in infrastructure and technology, patient satisfaction has declined. Before the pandemic, satisfaction exceeded 90%, but recent analyses show it has dropped to 83%. At the same time, patients are more informed and more involved in medical decisions, pushing healthcare organizations to rethink their operating models: from standardized services to a truly patient-centered organizational culture.

“I have seen how Customer Experience has redefined competitiveness in banking, retail, and telecom. Healthcare now has the same strategic opportunity. PXcellence provides a clear methodology and concrete tools that turn patient experience into a business metric – loyalty, reputation, staff retention, and sustainable profitability. I believe the future of healthcare systems will be built not only through investments in technology and retaining renowned doctors, but also through a people-centered organizational culture,” said Gabriela Ciupitu.

Professionalizing Patient Experience

PXcellence introduces in Romania methodologies already validated in mature industries such as banking, retail, and telecommunications. The program marks an important step toward professionalizing patient experience as a strategic element of the medical industry.

“PXcellence moves patient experience from the exclusive domain of medical treatment and doctor-patient interaction to an additional area of integrated services, omnichannel communication, and empathetic approaches. When you position a medical brand correctly and design the patient journey end-to-end, the impact is visible in retention rates, organic referrals, and operational efficiency. This is the standard we propose to the market,” Gabriela Ciupitu added.

With the launch of PXcellence, Romania takes a step toward aligning with international trends, where human and operational excellence becomes a critical long-term competitive factor. The program marks the beginning of a new stage for the healthcare system: a stage in which patient experience is recognized as an essential component of success.

Photo: smark.ro

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