Adriana Radu, founder of Start Business Fast, is a digital business mentor, community architect, and former Human Resources Director in multinational companies such as Coca-Cola, Henkel, Leoni, and Ixia, with more than 25 years of experience in leadership and people development. Twelve years ago, she began her entrepreneurial journey, offering consulting, coaching, and mentoring services. For the past five years, she has been dedicated to helping coaches, therapists, and solopreneurs transform their expertise into sustainable businesses built on community, strategic marketing, and AI integration through mentoring programs, entrepreneurial education, and projects designed for women over 40 undergoing professional transitions.

C&B: How would you describe yourself in a single sentence to capture the attention of someone who doesn’t know you?

Adriana: I am a digital business mentor and community architect, helping coaches, therapists, and solopreneurs build sustainable businesses based on community, relationships, and systems—not on virality and quick-fix promises.

C&B: Looking back, what is the “common thread” that has guided your professional journey?

Adriana: If I had to give my life a title, it would be “adaptation.” It’s the word that helped me succeed throughout my life, even before I realized it.

I was born during the communist era, and when the Revolution came, I had already been working as a nurse for six years. In 1990, I had an accident that eventually led me to spend 11 years abroad. I found myself in France without speaking the language and had to adapt very quickly, learn French, continue my studies, and later move to England, where I completed my university education.

The common thread behind all my decisions has been doing things that align with who I am and what feels right for me. You cannot achieve success without enjoying what you do. Sometimes that meant leaving certain environments when I felt they no longer represented me.

Every role and job I have had was chosen because I loved the work itself—from being a nurse, to working in a call center for IBM in Scotland, to executive search, human resources, consulting, startup mentoring, and later business coaching.

I have always chosen jobs where I could care for people, make an impact, and be part of the solution. I have always enjoyed testing new things, embracing challenges, and finding solutions. That mindset has kept me energized and continuously excited about life and what I am building.

C&B: What was a difficult moment or failure that truly changed you?

Adriana: A moment that completely changed my life was the accident in 1990, which essentially forced me to rebuild my life in a completely new context. I had to adapt quickly in a foreign country without speaking the language, without familiar references, and without security.

In business, one of the most important lessons was realizing that being successful with people is not the same as building a sustainable business. For many years, I saw extraordinary experts who could not turn their expertise into a predictable business system.

I also made significant mistakes. For example, I accepted clients in the past who were not aligned with my values and way of working simply because the projects were financially attractive. At one point, I even walked away from a very large project because I realized there was no alignment between the company’s values and the way my team worked.

I learned that when you accept people or projects that are not aligned with you, problems inevitably arise. It was a powerful lesson about integrity and the importance of respecting your own values and boundaries.

C&B: What is a courageous (or counterintuitive) decision that significantly influenced your trajectory?

Adriana: One of the bravest decisions I made was leaving the corporate world at the age of 47 after spending 15 years in leadership positions at companies such as Coca-Cola, Henkel, Leoni, and Ixia.

I left behind:

• Financial stability
• Benefits
• Security
• An executive position

At that time, it was a highly risky move and very few people would have made it. I chose to create my own HR consulting company and later evolved into career coaching and business mentoring.

Another counterintuitive decision was giving up a very high-ticket product that allowed me to work with only a few clients and instead creating a more accessible program called Client Magnet.

I integrated into that program:

• Multiple mentors
• AI
• Community
• A completely different working model

I made this change because my goal was to reach as many solopreneurs as possible and help them build stable businesses.

Another important decision was building a team before having the financial comfort I thought I needed. I realized that if I wanted to grow, I had to create the framework first, and the clients and results would follow.

I also realized that clients need certainty, not just promises. That’s why we introduced the guarantee: “100 potential clients in your community, or we pay the difference in advertising costs.” No agency or business and marketing education program in Romania guarantees results. We do, because we have the experience of working with more than 200 clients and know it is achievable when our system is applied.

C&B: How have you changed over time as a leader and professional?

Adriana: I believe my biggest transformation as a leader happened when I moved from being an employee to becoming an entrepreneur.

In the corporate world, things were simpler:

• You had structure
• A board
• Colleagues
• Support
• Validation
• People to make decisions with

As an entrepreneur, I had to make all decisions myself:

• Investments
• Expenses
• Strategy
• Risk
• People
• Team building

Over the past five years, I have learned to detach from outcomes while remaining obsessed with the goal. I know exactly who I want to become and where I want to go, but I no longer allow emotions to control me when difficulties, crises, or unexpected results appear.

I have learned to make decisions from my future identity rather than from my present limitations.

For example, I chose to build a team before achieving the financial results that would have made me feel completely comfortable. I realized that growth requires creating the structure first.

I have also learned that people do not share the same dreams I do. This was something I observed even in corporate environments, where employees did not necessarily resonate with company slogans. Everyone has their own motivations and goals, and my role as a leader is to understand what drives them and create a space where they can grow.

C&B: What do you think people who work directly with you say about you beyond your public image?

Adriana: I think people who work with me would say that I am deeply involved and genuinely care about their results.

Clients appreciate that I go far beyond what is written in a contract and support them not only strategically but also emotionally during difficult moments.

Very often, it’s not just about marketing or business. It’s about the person behind the business:

• Emotional blocks
• Anxiety
• Lack of confidence
• Burnout

And I am there for them in those moments as well.

At the same time, I am very direct and hold people accountable. If they have important tasks and avoid taking action, I step in and address it. Some clients forget to publish content or send information to the team, which slows down implementation. In those moments, I make sure accountability remains in place.

My team appreciates the freedom I give them and the fact that I encourage their ideas. One challenge, however, is the speed at which I think and make decisions. I have been told that I need to be more patient and explain things more clearly.

With suppliers and partners, I look for relationships built on shared values and the same commitment to delivering quality work. For example, the marketing agency I work with has become a true partner over time rather than simply a service provider.

C&B: What truly differentiates you in the way you build or lead?

Adriana: My business model is built on community and relationships, not on virality. I strongly believe in what I call slow marketing.

I am not interested solely in visibility and likes. I believe that if you have 50 people who are genuinely interested in what you do, you can build a business much faster than if you have 4,000 followers who are not truly connected to you.

Many clients have told me:

“I have a Facebook group with 12,000 members, and it’s completely inactive.”

To me, that proves that numbers don’t matter as much as relationships and community.

My community exists through:

• WhatsApp
• Email databases
• Dedicated groups

Over the last three years, I have noticed a clear migration from social media toward WhatsApp and Telegram groups because communication there is more authentic and allows you to better understand what people actually want.

Another differentiator is that I listen carefully to people and build based on their real needs rather than trends or marketing formulas. Because I work extensively with therapists and coaches, I also use what I call energetic marketing, which communicates the energy and vibration from which each person operates.

C&B: How has today’s environment (technology, AI, economy) changed the way you work?

Adriana: I believe that regardless of economic crises or major changes, people’s problems remain the same. As long as you listen and provide real solutions, your business can continue growing.

My business has grown by an average of at least 20% per year over the past few years.

However, AI and technology have transformed the way I work.

When ChatGPT appeared about three years ago, I was initially skeptical. Very quickly, though, I understood its potential and believe I was among the first to create an AI assistant specifically for solopreneurs called AiRA.

Today, we use AI for:

• Procedures
• Invoicing
• Automation
• Market research
• Landing pages
• Strategy development
• Information structuring
• Content creation

For example, we use:

• ChatGPT
• Perplexity
• Manus
• AI agents

With Manus, we can take information from podcasts and automatically transform it into materials for our community without anyone on the team needing programming skills.

AI has significantly reduced both time and costs, allowing us to focus more on strategy and human relationships.

C&B: Is there a habit or routine that has significantly influenced your performance?

Adriana: Over the past two years, I have worked extensively with the concept of a future identity, inspired by my mentor in the United States, Arash Vossoughi.

I believe you cannot achieve different results using the same beliefs and habits that brought you only this far.

My daily routine starts with gratitude and self-suggestion.

Every morning, I write down what I am grateful for and use affirmations that connect me to the person I want to become.

One of my affirmations is:

“I act quickly based on intuition.”

Throughout the day, my phone rings every three hours, reminding me to reconnect with my goals and future identity.

In the evening, I review whether my decisions came from my comfort zone or from the future I want to create.

This process has helped me become:

• Calmer
• Clearer
• More emotionally detached
• Less reactive in my decision-making

My second mentor, Silvia Tackacs, supported my emotional and spiritual growth alongside my mental development. Meditation and breathing practices help me reconnect with myself and remain calm when facing daily challenges. We cannot stop or control every challenge, but we can control how we respond and how we feel. For an entrepreneur, making decisions emotionally can be very costly.

Every evening, I plan the actions for the next day. Without a clear plan, I risk being distracted by unexpected urgencies. Focus is essential for creating tangible results.

C&B: What principles guide your most important decisions?

Adriana: Integrity and respect are essential for me.

I no longer accept projects or partnerships that are not aligned with my values, even if they could generate significant income.

One concrete example was walking away from a major project because I felt the client was not aligned with our way of working or our team values.

Another principle is making decisions from my future identity rather than from present limitations.

I rely heavily on intuition and have learned to trust those moments when a decision feels aligned, even if I do not yet have all the logical evidence.

A good example was abandoning the high-ticket model and creating the more accessible and scalable Client Magnet program, integrating mentors and AI to reach and support more people.

C&B: How do you see your industry evolving over the next three to five years?

Adriana: Last year, I conducted a study on trends in the coaching and therapy industry and found a global market estimated at approximately $7.3 billion, with annual growth of around 17% over the past three years. This is not surprising considering the rapid economic, technological, and social changes people are experiencing worldwide, which increase the need for support during periods of transition and transformation.

The number of active coaches and therapists has grown exponentially, reaching approximately 167,300 professionals globally by the end of last year.

I believe that in the next three to five years we will see:

• Greater differentiation between specialized professionals with proven results and generalists without strong brands
• Increased micro-niching
• Deep AI integration
• Business ecosystems that combine multiple disciplines such as psychiatry, psychology, nutrition, and alternative therapies like hypnotherapy

Being a generic “life coach” will no longer be enough. Growing niches will include:

• Burnout
• Chronic stress
• Career resets
• Financial stress
• Digital stress
• Career transitions
• Founder coaching
• Wellbeing
• Women’s leadership

We will also see a clear separation between:

• Serious practitioners focused on measurable results
• Those who rely solely on noise and virality

A successful practitioner in the next three to five years will likely have a business model that includes:

• A community
• An app and/or program based on their methodology
• Subscription models that generate recurring revenue and offer a structured transformation journey
• A primary educational channel with a monetization strategy (YouTube, TikTok, etc.)

AI will evolve from being a content creator to becoming a true co-pilot that:

• Analyzes
• Structures
• Suggests interventions
• Monitors progress

We will also see the growing importance of applications in both coaching and therapy. These apps will offer guided pathways that move users from self-help to hybrid programs and eventually personalized support.

In Romania, I believe the market will almost double within the next five years, especially in:

• Corporate wellbeing
• Digital programs
• Coaching integrated with mental health
• Coaching for Generation Z and Generation Alpha

Companies will increasingly develop coaching skills among managers while also integrating external coaches, coaching platforms, and microlearning programs.

C&B: What role do you aim to play in this evolution?

Adriana: My goal is to help coaches, therapists, and solopreneurs become true entrepreneurs who build sustainable businesses instead of relying solely on referrals.

The reality is that approximately 90% of them struggle to earn a living from what they do, while only about 10% manage to build stable businesses.

This year, I applied for a European-funded project through which I am creating a business academy dedicated to women over 40 in the early years of entrepreneurship.

The program will include:

• Business
• Marketing
• Sales
• AI
• Digitalization
• Self-management
• Resilience
• Personal leadership

The first cohort will include 20 participants and is being developed in partnership with a training company from Italy.

Afterward, the program will be made available free of charge.

C&B: What practical advice would you give someone who wants to build something meaningful today?

Adriana: The first step is to understand very clearly what you are genuinely good at and what you do exceptionally well.

Second, identify a real market problem you can solve and determine who needs that solution.

Third, work with a mentor so you can progress faster.

A solopreneur must build a real business, not just create content or learn algorithms.

They need to master:

• Marketing
• Sales
• Systems
• Positioning
• Time management
• Lead generation

Many people spend three to five years learning through trial and error what they could learn much faster with the guidance of a good mentor.

However, choosing the right mentor is critical.

I strongly believe a mentor should be someone who first built their own successful business in another field, experienced failures along the way, and only then started teaching others how to build businesses.

C&B: What is an uncomfortable truth about your industry that few people talk about?

Adriana: The first uncomfortable truth is that many people in the mentoring and education industry are excellent at marketing but are not truly prepared to support real client transformation.

Social media is full of quick promises:

• Clients worth thousands of euros in 90 days
• Effortless success
• Magic formulas

These approaches may work for someone who is already operating at a very advanced level, but for beginners they are often unrealistic promises.

The second uncomfortable truth is that business is not built solely through numbers and strategy.

There is also a very important emotional and spiritual component.

I strongly believe in what I call the inner thermostat of worthiness—our emotional capacity to receive money, success, and opportunities.

Very few people know how to combine business and marketing with:

• Mindset
• Emotion
• Neuroscience
• Personal development
• Spirituality

I believe this is one of the real keys to long-term success, and it is something I continuously work on with my clients.

Adriana Radu’s journey shows that sustainable success is built through adaptability, integrity, community, and innovation. From leadership roles in international corporations to mentoring coaches, therapists, and solopreneurs, she advocates for a business model based on authentic relationships, effective systems, and the smart integration of AI.

The post Adriana Radu, founder of Start Business Fast – on entrepreneurship, community building and sustainable business growth appeared first on careers-business.com.

Lorand Soares Szasz is a reference name in entrepreneurial education in Romania, with over 17 years of experience in entrepreneurship, consulting, and SME development.

Lorand is an expert in business acceleration, who has inspired and educated over 200,000 participants through his in-person courses and hundreds of thousands more online.

Throughout his career, he has transformed countless lives and businesses, becoming one of the most-followed Romanian entrepreneurs on social media.

Lorand is known for his practical, results-driven approach and for his bold mission to grow entire nations by growing entrepreneurs.

C&B: How would you describe yourself in a single sentence, in a way that sparks curiosity for those who don’t know you yet?
Lorand Soares: I am the man who teaches entrepreneurs how to escape daily chaos, increase sales and profit, and take their business to the next level—so that the company can run even without their constant intervention.

C&B: If we were to look at a narrative thread of your career or business, what were the key moments that defined you?
Lorand Soares: My professional life has had several turning points. The first was when I left Portugal, where I was working as a gardener. The physical work was tough, but that’s where I realized I didn’t want to spend my whole life at the edge of survival. I was blessed to be hired by the largest business coaching company in the world and to witness how small businesses around the globe were growing using the same system and methodology. That’s when I felt like I was born a second time.

The second moment was the first training I held in Romania. I saw how what I taught helped entrepreneurs completely change their way of working and achieve results. That’s when I understood I had found what I was meant to do. I felt I had discovered my purpose and calling.

And the third moment was more recent when I created in-person Immersions for entrepreneurs. There, I saw that it wasn’t just about inspiration and education anymore, but about real, measurable transformations in people’s businesses. That’s where I saw the greatest impact of our work on entrepreneurs’ lives, on their companies, and on society.

C&B: What were the main challenges in the early stages of building your company?
Lorand Soares: Like any entrepreneur at the beginning, I hit many walls. One of the biggest challenges was the lack of a system. Everything depended on me—from sales to delivery, to invoicing, and even solving clients’ problems. I was a one-man show. Everything revolved around me, and I was involved in everything. At the ego level, it felt great—I felt important and valuable—but at the level of profit, scaling, and health, I was headed straight into a ditch.

Then came the challenges with people. I hired too quickly, didn’t fire when I should have, put people in the wrong positions, and paid the price. I built teams, lost people, promoted the wrong ones, had to go back into operations, and rebuild everything from scratch, only better.

And of course, there was the cashflow problem—sustaining an entrepreneurial education company in Romania is not exactly the easiest thing. Less than 1% of Romania’s active population is involved in lifelong learning. We are not a people who are very hungry for education; we’re more attracted to gossip and entertainment.

Building a successful, profitable company without loans, investors, or debt was a real challenge.

But the hardest lesson was learning that I don’t have to do everything myself. That if I want to build something serious, I need a strong team—not just personal “superpowers.”

C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?
Lorand Soares: Yes. To create a global educational ecosystem for entrepreneurs. A place where entrepreneurs can learn how to become free—to have money, time, and energy. I dream that one day, whether in Romania, Portugal, or Indonesia, entrepreneurs will know there is a place where they can learn to take their business from survival to excellence.

Every time I’ve faced challenges in business or tough times, I’ve reconnected with this dream.

C&B: What were you like at the beginning of your journey, and how do you feel you have transformed until now?
Lorand Soares: Full of enthusiasm, convinced that I was going to change Romania and later the world. Extremely confident in my own abilities. Sometimes even arrogant. I had no real business experience, and what I learned in theory sounded great, but when I faced the market, I got a big slap that woke me up to reality.

After six months in business, I hadn’t signed a single contract, couldn’t convince any client to work with me, and lost all the money I had. It wasn’t much, but it was everything I had.

Life and business taught me to be more humble and to rely more on the strength of my team, not just my own abilities. I learned that alone, I can move fast, but together with them, I can go far.

I learned to accept that I’m not perfect and that being vulnerable doesn’t mean I’m not worthy of teaching others. On the contrary, I can offer more useful lessons from blows, mistakes, and failures than from success.

C&B: If we were to meet your team or collaborators, what do you think they would say about you?
Lorand Soares: It depends on who. I know I have people on my team who admire me, and for them, it’s an honor to work with me. They are often blinded by this admiration.

I also have colleagues who see me with both my strengths and weaknesses. They accept me as I am and push me to become better.

And I have colleagues who see more of the negative than the positive in me and still stay in my company because the negative isn’t painful enough to drive them away.

I’m not a perfect leader or an exceptional manager. I try to respect my colleagues, but I admit that not all the time does my behavior reflect the appreciation I truly have for them.

C&B: What is the most important decision you’ve made that changed your trajectory?
Lorand Soares: To do what I want, not what others want for me.

C&B: What are the medium- and long-term development and expansion plans for Upriserz?
Lorand Soares: Our dream is to become a global platform for entrepreneurs and to contribute to the growth of economies in the countries we enter. We want to see more entrepreneurs running profitable businesses that also offer them greater freedom.

As for plans, we’d rather show them than talk about them.

C&B: What is Upriserz’s mission, and what sets the company apart from other digital projects in Romania and internationally?
Lorand Soares: Our mission is to grow entire nations by growing entrepreneurs. We believe that the prosperity of an entire country depends on how well small and medium businesses perform.

Upriserz stands out through personalized, practical learning that can be applied immediately in business, through its strong entrepreneur community, and through the credibility of demonstrated results. We don’t sell theory—we provide tools and processes that transform businesses step by step.

C&B: What does a typical day look like for you now, and which moments bring you the greatest satisfaction?
Lorand Soares: I usually wake up at 5:40. Until 6:00 is time for love—that means I stay in bed with my wife, and sometimes we just hold each other for minutes. It’s a way I recharge.

From 6:00 to 7:00 I read, study scripture, pray, and write a short message for my clients who follow me on my channels.

At 7:00 I wake up our daughter, and we have breakfast together. At 7:30 she gets ready for school, and my wife and I get ready to go to the gym.

From 8:00 to 9:00 gym time—we train the body so it can carry the mind.

From 9:00 to 10:00 hygiene and preparation for the workday. By 10:00 I’m at the office, and until 12:30 I have meetings, reply to messages and emails, make decisions, get involved in operations, and work on business growth.

Then I have lunch with my wife, and in the afternoon from 14:00 to 18:00 I work again. Often I create free content for courses; other times, I work with clients and the team. I split my time between roles as entrepreneur, salesperson, marketer, educator, and author.

My greatest satisfaction comes from interacting with my audience through social media and courses.

C&B: How did Upriserz come to life, and what inspired you to found this company?
Lorand Soares: Upriserz was born out of both a desire and a frustration. The desire to help more entrepreneurs and the frustration that I no longer had time for my family. I was traveling across the country, holding dozens of conferences every year, and sleeping 160 nights a year in hotels.

I realized that if I wanted to reach more entrepreneurs, I couldn’t do it through this system and business model.

That’s how the idea was born to create an online platform that could serve more entrepreneurs worldwide, not just in Romania.

C&B: What advice would you give to young digital entrepreneurs who want to build scalable and innovative companies?
Lorand Soares: First piece of advice: don’t fall in love with your idea, but with the client’s problem. If the problem is real and important, your solution will have a market.

Second: build a system, not just a product. A good product can die quickly, but a good system lasts and grows.

Third: don’t chase shortcuts. Entrepreneurship isn’t a sprint—it’s a marathon. Discipline and consistency beat short-term enthusiasm.

And last but not least, get yourself a mentor! It will help you save time, money, and energy.

Lorand Soares Szasz remains a benchmark in entrepreneurial education, a leader who has proven that success comes from discipline, vision, and courage.

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