1Development has announced the start of construction for Nordului 50, a boutique residential project located near Herăstrău Park. Built on a 3,200 sqm plot, the development is scheduled for completion in spring 2027.

The complex will feature 29 apartments and two ultra-premium penthouses, each designed with a modern aesthetic and top-quality finishes. Apartment sizes start at 200 sqm, while the two penthouses stand out through their generous layouts: one spans 600 sqm with a 180 sqm terrace, and the other measures 400 sqm with a 90 sqm terrace. Both are set on a single level, emphasizing openness and refined comfort.

Read full article here: turnovernews.com

Read also: One United Properties Expands Portfolio in Northern Bucharest

Photo: 1Development

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The project will feature approximately 150 apartments, 6 commercial units, and 254 parking spaces, located near other company developments, One High District and One Lake Club. It will also include a school and kindergarten, with a gym, cafeteria, library, after-school program, and outdoor sports field, offering residents a complete and functional community.

Read full article here: turnovernews.com

Read also: Pipera Becomes the Leading Residential Development Hub in Bucharest

Sursa foto: One United Properties

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Growth Driven by IT and the Real Estate Market

Read full article here: turnovernews.com

Read also: Hidroelectrica Left Without CEO and CFO to Protect PNRR Funds

Photo: pixabay.com

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Irina Ditu, entrepreneur and beauty enthusiast, celebrates in 2025 ten years of entrepreneurship and says she loves every single day of her life. After years of challenges and trials, Irina is in love with her business: Homesign, a real estate, design & build agency. Her motto is buy, design, rent with us.

C&B: How would you describe yourself in a single sentence, in order to spark curiosity in those who don’t know you yet?
Irina Ditu: “The greatest adventure is to live the life of your dreams” – I believe that in life you can be or become whoever you want, and it’s only up to you to fulfill your dreams. I am calm and warm, ambitious and perfectionist, creative and brutally honest, I don’t like things done halfway and if I have something to tell you, you can be sure I will. I also love numbers, as I believe that’s the only way to efficiently measure progress and success. Entrepreneurship is the only job that truly represents me and allows me to be authentic.

C&B: If we were to look at the storyline of your career or business, what were the key moments that defined you?
Irina Ditu: In 2015, right after finishing university, my mentor advised me to open my first business in web design and graphic design. That’s how I started my entrepreneurial journey.
Then, in 2017, being in love with my creative side, with growth potential, and also with the opportunity to access non-reimbursable funds, I applied for Start Up Nation and received funding to create a print workshop and an interior design office in Dorobanți. Those were some beautiful but also tough years, full of valuable lessons.
After the pandemic, in December 2020, I decided to close the workshop and accept that a stage of my life was coming to an end.
Of course, it didn’t take long for me to bounce back after failure, to start over, and return stronger on the market through the integrated service concept offered by Homesign – buy, design, rent with us.

C&B: What has been the most difficult moment in your journey so far, and how did you overcome it?
Irina Ditu: The hardest moment was closing the workshop in Dorobanți, where I had invested all my resources: time, money, health, relationships, and having to accept failure as part of the success that would come a few years later.
Mentally it was very hard to get past that moment. The year 2021 was the toughest year of my life – I had to gather myself and start again from zero.
I managed not to give up, supported by my loved ones and with patience. Together with new business partners, I began working on the Homesign concept.
Then, in 2022, at exactly 30 years old, I realized that the wisest teacher is failure, and it is part of success. You can’t have success without failure.

C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?
Irina Ditu: I’ve always believed that my place is in entrepreneurship, that I create myself, that I decide what I do with my life no matter the obstacles, and that alongside the right people, I will succeed again. I just need patience.

C&B: How did you look at the beginning of the road and how do you feel you have transformed until now?
Irina Ditu: At the beginning, I was a naïve, dreamy girl, eager to learn and achieve great things. Today I am me, Irina, a woman, an entrepreneur with 10 years of experience in design and real estate, who has learned to say NO, who trusts her judgment, and acts as she believes is right, for herself and for others.

C&B: If we were to meet your team or collaborators, what do you think they would say about you?
Irina Ditu: I think opinions would be divided – no one is perfect. They would probably say that I am demanding, honest, and involved. Most collaborators and clients are people with whom I share a history, and I assume they are satisfied with me, since they have continued the collaboration or recommended me to their close ones.

C&B: What is the most important decision you have made that changed your trajectory?
Irina Ditu: Closing the workshop, moving from Dorobanți to the North, accepting failure, and starting over. After all the lessons I had learned, the perfect moment came to put them into practice through Homesign.

C&B: How did you build your leadership style or the way you make decisions? Was it a natural or learned process?
Irina Ditu: It was a natural process. I’ve always wanted to work in a team and to lead a team. I am endlessly curious and empathetic, I care about what motivates those around me, I like to help, I am involved. I also believe that sales and leadership are directly connected to psychology and personal development, topics I explore through my readings.

C&B: What do you think differentiates your business or your professional approach from the rest of the industry?
Irina Ditu: I believe people make the difference, and the unique concept of a real estate agency that creates and delivers turnkey design projects are key elements that define Homesign.

C&B: What does a typical day look like for you now, and what moments bring you the greatest satisfaction?
Irina Ditu: My mornings begin in harmony with my life partner, then around 9:30 I start my activity in the field, with client meetings and team meetings. There are days when I finish work late, at 8 or 9 PM, but the satisfaction is huge when I close collaborations with great people, no matter the hour. The freedom to make my own schedule is the greatest satisfaction, always.

C&B: What values or principles guide you in what you do, and how do you apply them daily?
Irina Ditu: Values such as discipline, self-learning, honesty, positivity, success-orientation, and respect are the foundation stones of Homesign, and you need to resonate with them in order to thrive in our team. In addition, patience is essential. The real estate market is competitive, just like design & build.
We manage to successfully apply these values through systems, an organized workflow – CRM, to-do list, calendar, database – and through monthly monitoring. Numbers bring clarity.

C&B: How did you come up with the idea to open this business and give it this name?
Irina Ditu: Homesign comes from two English words: home and sign (signature), and it perfectly reflects our activity. The business is a concept I created from scratch: visual identity, graphics, marketing, website.
The idea came as I advanced as a real estate agent, with patience and small steps, until I named the business Homesign – buy, design, rent with us!

C&B: If you were to send a message to people who follow your example, what would it be?
Irina Ditu: Never stop dreaming, embrace lessons and failure as your best friends, and always find the good in every situation – focus on the positive. Being a good human in business is the most honorable thing you can do.

Irina Ditu’s journey proves that entrepreneurship is about courage, patience, and resilience. With Homesign, she turned past lessons into a success story in real estate, design, and build.

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Despina Ponomarenco has over 20 years of experience in real estate. She is the founder of the most active associations in the field: Bucharest Real Estate Club and Romania Property Club, which represent the entire real estate industry. The two associations organize more than 10 events and campaigns annually in Bucharest, Cluj-Napoca, Timișoara, Brașov, Iași, and Constanța. Moreover, Despina founded the first educational program in the field, REAL ESTATE ACADEMY, which will reach its sixth edition in 2025.

C&B: How would you describe yourself in one sentence to intrigue those who don’t know you yet?
Despina Ponomarenco: Passionate about the real estate industry, I organize numerous campaigns, events, and educational programs that bring together people in this field to contribute to raising professional standards and improving the quality of the real estate market in Romania.

C&B: If we were to look at the storyline of your career or business, what were the key defining moments?
Despina Ponomarenco: Choosing to study communication at both undergraduate and graduate levels (FJSC & Master in PR & Communication at SNSPA) and deciding to enter real estate—a very dynamic field full of challenges and opportunities. I’m an optimistic person who consciously chooses to see the glass half full, and I apply the same principle at work: I communicate the importance of the industry and highlight the players who innovate and transform the communities they operate in.

C&B: What has been the most difficult moment so far in your journey, and how did you overcome it?
Despina Ponomarenco: Difficult moments are inevitable in any career. The most important thing is to carefully choose your “battles” and know which ones are truly worth fighting for until the last drop of energy.

C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?
Despina Ponomarenco: It’s essential for me to do something I truly enjoy and to see concrete results from my work. Some of my greatest satisfactions have come from the BREC ACADEMY project: witnessing graduates’ career changes and their achievements brings real purpose and fulfillment.

C&B: What were you like at the beginning of your journey, and how do you feel you’ve changed over time?
Despina Ponomarenco: I like to believe I’ve maintained my optimism and passion while becoming wiser and more patient.

C&B: If we met your team or collaborators, what do you think they would say about you?
Despina Ponomarenco: That I’m passionate about what I do and that I move things, people, and projects forward whenever I believe the stakes are high and the outcomes support our mission.

C&B: What is the most important decision you’ve made that changed your trajectory?
Despina Ponomarenco: Ending a partnership with someone in business with whom I realized I didn’t share the same values. You learn that not all motivational quotes apply in real life, like “If you want to go fast, go alone. If you want to go far, go together.”

C&B: How did you build your leadership style or decision-making approach? Was it natural or learned?
Despina Ponomarenco: I believe leadership style stems from a person’s character as well as from the lessons they learn along their career, including those from other leaders who shape their path.

C&B: What do you think differentiates your business or professional approach from the rest of the industry?
Despina Ponomarenco: All our initiatives have a strong educational component, so people always leave our events with new information. Additionally, we develop integrated campaigns—our events benefit from research, PR, and digital promotion components.

C&B: What does a typical day look like for you now, and which moments bring you the most satisfaction?
Despina Ponomarenco: I try to schedule each week with communication with member companies (emails, calls, meetings), event preparation—coordinating research materials, editing catalogues, invitations, liaising with authorities and partner companies, PR content, and digital campaigns. In the past two years, we’ve grown significantly, with over 10 events organized annually in various cities. However, this growth also comes with a large amount of bureaucratic work that takes up quite a bit of time.

C&B: What values or principles guide your actions, and how do you apply them daily?
Despina Ponomarenco: Work ethics, innovation, and added value for our member companies and partners are extremely important to me. I don’t believe in shortcuts—consistency and the desire to constantly improve always bring results and are the foundation of long-term partnerships.

C&B: How did you come up with the idea to start this business and choose its name?
Despina Ponomarenco: I had worked in the real estate industry for many years, and in 2017 I founded BREC to give a more institutionalized image to the local real estate market. Since there were no educational initiatives, I launched REAL ESTATE ACADEMY, the first private real estate educational program. As we grew, companies with projects outside Bucharest approached us to organize similar events in other cities. That’s how RPC – Romania Property Club, the national extension of BREC, was born.

C&B: If you were to share a message with those who follow your example, what would it be?
Despina Ponomarenco: I don’t like giving unsolicited advice; I believe everyone has their own path and pace. In professional life, I think it’s important to genuinely enjoy what you do and to feel a sense of fulfillment beyond just the financial aspect. If you dread every Sunday because of Monday, it might be time to re-evaluate your career and look for other opportunities.

With over two decades of experience and a clear vision for the real estate sector, Despina Ponomarenco is a benchmark for professional growth in Romania. Through her initiatives, she builds bridges between leaders, young professionals, and communities.

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