Mihai BH, the Power of a Logo: From Visual Clarity to Business Success

Discover how Mihai BH, a branding graphic designer, helps businesses become memorable through logos and visual identities with real impact.

Mihai BH (Ursache Carol Mihai) is a graphic designer specializing in branding who helps businesses become memorable and unique through their logo and visual identity, focusing on clarity, simplicity, and visual impact.

C&B: If we were to trace the narrative thread of your career, what were the key moments that defined you?

Mihai BH: The moments of solitude and perseverance at the beginning were the foundation that brought my first results; my first clients were the trigger of my career and gave me a clear purpose; later, significant growth on social media confirmed that all my work had a real and visible impact, consolidating my path as a graphic designer.

C&B: What has been the most difficult moment in your journey so far, and how did you overcome it?

Mihai BH: The hardest moment, as many entrepreneurs experience at the start of their journey, is not seeing results. This creates insecurity and professional doubts, making you believe you might not be good enough or that something is missing. However, all these doubts fade away when your purpose is no longer just about results but about the joy of doing what you love, having kindness as a foundation, helping others, and leaving a mark. For me, discipline and clarity of ideas helped me overcome that moment, which was the hardest one in my career.

C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?

Mihai BH: My strongest ambition is to be unique, to shine through my talent. That’s what makes me wake up every morning full of energy and eager to add another “grain of sand” to my pyramid. I’ve learned to find satisfaction in the work done for each project, beyond the results obtained, which has helped me focus more, dream less, and fully enjoy every achievement without having expectations. What definitely keeps me active and motivated is the fact that my field allows me to turn many things into something more beautiful, and the ability to do this in as many projects as possible is, I believe, my true ambition.

C&B: What did you look like at the beginning of your journey, and how do you feel you’ve transformed since then?

Mihai BH: I’m passionate about the fact that I’m just as motivated as before, although now I have the experience needed to make predictions about my near future. I feel that the fire still burns as bright, and I want to accomplish as many projects as I did at the start.

The most important transformation throughout this journey has been developing wisdom, responsibility, and creativity. All three are extraordinary talents, and whoever masters them all can truly consider themselves blessed. I believe these are the most valuable transformations anyone can experience in any career: learning from mistakes to anticipate positive outcomes; taking responsibility for your actions, good or bad, to build a solid moral foundation; and training your creativity, which grows continuously through work and experience.

There’s no difference between how I was at the beginning and how I am now: I’ve learned along the way, always had a clear work ethic, and have stood firm like a champion in the face of results, even where others might have lost their minds.

C&B: If we were to meet your collaborators, what do you think they would say about you?

Mihai BH: I’m very lucky because the people I’ve worked with have been extraordinary! We’ve had a great connection and vibe from the first call to the delivery of materials. Not only can I guess their opinion about me, but I can confidently say that at the end of each collaboration, I’ve received gratitude and appreciation for my professionalism, for solving an important problem in their business, and for providing quick solutions. Moreover, every week I have clients referred by past ones, which speaks for itself about the impact of my work.

C&B: What is the most important decision you’ve made that changed your trajectory?

Mihai BH: I’ve heard from many entrepreneurs that the most important decision a man who wants success can make is to carefully choose the woman with whom he’ll spend his life. I can confirm that this decision changed everything for me! My wife is like an engine: in moments of doubt or confusion, she always knew how to clarify things and stood by me beyond any partnership.

To be clear, she’s not the engine that drives my ideas or major decisions, though I take great pride in her involvement. But the simple fact that she’s always been by my side, supporting my ambitions and passions no matter the situation, made her not just a decision but the decisive person—the engine that provides traction when brakes are applied.

C&B: What has been the most challenging campaign or branding project you’ve managed, and what lessons did you learn from that process?

Mihai BH: The project with the European Drinks team, producers of the Frutti Fresh brand, involved creating the label for a new beverage. It may not have been the most complicated project, but it was one for which I created over 20 initial concepts, dedicating several weeks to the process. At that point, the project became a top priority—I even put other clients on hold so I could focus 100% on this brand.

The most important lesson I learned from that experience was that not everything we consider good or perfect as professionals is perceived the same way by clients or others.

I learned to prioritize the client’s needs and market demands above technical points or theories I apply in my projects.

C&B: How do you define “brand identity creation,” and what essential steps would you recommend to founders who want to build a strong brand?

Mihai BH: The easiest way to understand what brand identity means is to think of naming the places you love or where you enjoy being—and turning that into something praiseworthy. Many businesses have lost their product identity but gained name identity.

For example, when we want to drink coffee, we no longer go to any café—we go to Starbucks or 5 to go. When we want a pretzel, we don’t stop just anywhere—we go to Petru. If these examples sound familiar, then I’ve just explained what brand identity means: naming places with a word and immediately associating them with an image, a logo.

The essential steps for building a strong and lasting identity are based on three key factors:
A good name, a memorable logo, and a package of emotions that must be delivered to customers with every brand experience. Remember: people don’t buy the product or service—they buy the emotion and the status it provides.

C&B: What does an ordinary day look like for you now, and which moments bring you the most satisfaction?

Mihai BH: From the moment I wake up, I check my phone: messages from new clients, comments on social media, and the day’s tasks. I try to get to the gym early to start the day with clarity, then return home to prepare and have breakfast with my wife and daughter.

After that, I organize tasks by priority: those for my personal brand, ongoing client projects, and optional tasks that can be postponed. Usually, I work between 4 and 7 hours a day, taking breaks to avoid creative burnout, though often I double the schedule due to workload.

I try to maintain balance by spending time with family and taking care of household tasks, and around 9–10 PM, I begin my rest routine, which helps me stay active and creative. That’s what a day in my life looks like, with occasional visits to clients.

I think the greatest satisfaction I have now is that I’m doing what I love, I’ve turned a hobby into a dream career, and at the same time, I can be close to my loved ones every day—and that, for me, is the greatest achievement.

C&B: What values or principles guide what you do, and how do you apply them every day?

Mihai BH: I believe values are always the same—you can’t just change them over time. They may seem unclear at times, especially when you don’t know yourself and try to act according to the role you think suits you. People, experiences, and most often mistakes gradually show you what your principles are—who you are, how you react, and how you feel in different situations. In the end, that’s what responsibility truly means: being responsible for your own emotions.

Over time, my principles were initially somewhat unclear, but perhaps luckier than others, I discovered them through lived experiences and the people I’ve met. Two of them stand out clearly within me:

Consistency and discipline – they’ve made me stay present in my ambitions, with more or less involvement, but every day I took one more step toward where I am now, and I’ll keep doing the same to continue growing.

Kindness – ensuring that everything you do contains a touch of kindness, avoiding the need to offend or belittle anyone to get ahead. What’s meant for you is already set aside, and wasting effort on negativity only costs you precious time.

I try to apply these two values daily—through the way I work, the purpose behind how I communicate with clients, and the intention to make everything I see look better. The satisfaction of knowing I can contribute to that is my greatest motivation.

C&B: What inspired you to get involved in branding, social media, and content creation in Romania?

Mihai BH: I lived abroad for a long time, and a few years ago, I returned to Romania with the same great goal: to start a company in the advertising industry, one where I already had a strong foundation.

I worked on my personal brand abroad as well, where I managed to gain over 500,000 followers across all social media platforms.

The social media and content creation field is something I’ve been involved in since I was young, which helped me stay up to date and familiar with all the latest trends. This experience gave me a deep understanding of the field, the promotion sources available today, and, most importantly, how each platform’s algorithm works, which naturally led me toward branding.

I’ve also always had a passion for sales and marketing, which inspired me to learn more about the key factors that drive people to buy and how to accelerate that process.

C&B: How do you see the evolution of the branding market in Romania over the next 3–5 years, and what role do you think content creation will play in this change?

Mihai BH: Romania is still largely unaware of the power and importance of branding in business. Not because there aren’t good designers—there are graphic artists capable of unlocking years of stagnation in business growth—but because there’s a fear rooted in a lack of information. However, I feel that change is coming: businesses are becoming increasingly open to international ideas and concepts.

In the next 5 years, we’ll see more minimalist and clean businesses on the market—brands that add color to cities and logos that are revolutionary, simpler, easier to read, and much more modern. Local businesses will become more open to scaling through organic and paid branding, and public institutions are already taking steps toward modernization, adopting systems with intuitive and practical designs for users.

As for content creation on social media, its role isn’t just to make you known or to put your brand in front—it’s also to understand your target audience, identify client needs, and have the courage to provide them with the best and most effective solutions.

Every logo he creates is not just a symbol, but a mark that leaves an impact on businesses and in people’s hearts.