Alex Ciucă: From Superior Media to Maison Créative – a Career Built on Vision and Courage

Discover the journey of Alex Ciucă, founder of Superior Media and Maison Créative, and his insights on PR, cultural communication, and entrepreneurship.

Alex Ciucă founded Superior Media at only 21 years old, one of the first Online PR agencies in Romania. It was the summer of 2010 and he had just graduated from university. He had to choose between getting a job or starting his own business, and the idea of being an employee didn’t seem attractive, so he preferred to start from scratch. He went on to work with top companies in Romania and to coordinate communication for the most important cultural events in the country, the Sibiu International Theatre Festival (starting in 2022) and the Enescu Festival (2023 edition). Later, he contributed to the launch of the fashion brand Aceeași Mărie and founded Maison Créative, a space for creative intersections and corporate events.

C&B: How would you describe yourself in a single sentence, in a way that would spark curiosity among those who don’t know you yet?
Alex Ciucă: I am a PR professional with a strong technical background and extensive experience in cultural communication.

C&B: If we were to follow a narrative thread of your career or business, what were the key moments that defined you?
Alex Ciucă: In 2010 we started pioneering social media, convincing many companies to open communication channels on different social networks, including the Romanian Tennis Federation. Afterwards, for many years, we worked mainly with small and medium-sized entrepreneurs. Starting in 2017, we transitioned to larger companies, multinationals, and clients outside Romania. After the pandemic, we also specialized in cultural communication, through major projects in Romania such as the Sibiu International Theatre Festival, the Enescu Festival, and the Ideo Ideis Youth Theatre Festival.

C&B: What has been the most difficult moment in your journey so far, and how did you overcome it?
Alex Ciucă: I think the most difficult moment was at the end of 2023, when I had to choose between two important projects in our portfolio: the Sibiu Theatre Festival and the Enescu Festival. I realized I couldn’t coordinate communication for both projects in the long run, after a very demanding 2023, so I chose to continue with theatre and withdraw from the Enescu Festival.

C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?
Alex Ciucă: I’ve always wanted to work on interesting projects that stimulate my creativity and challenge me.

C&B: How did you look at the beginning of your journey, and how do you feel you have transformed until now?
Alex Ciucă: When I started Superior Media, I had no agency experience, so it took a long time to build an organizational culture, work processes, a pricing strategy, and so on. We had to reinvent the wheel, which I believe slowed down our evolution in the early years, but taught us many valuable lessons.

C&B: If we were to meet your team or collaborators, what do you think they would say about you?
Alex Ciucă: That I’m a dynamic person, a doer, very detail-oriented, and that I strive to make things work out as best as possible.

C&B: What is the most important decision you have made that changed your trajectory?
Alex Ciucă: I think the moment at the end of university, when I chose to start a business instead of getting a job, changed my trajectory forever.

C&B: How did you build your leadership style or your way of making decisions? Was it a natural process or something learned?
Alex Ciucă: It was all natural, based on common sense and an empathetic approach to people.

C&B: What do you think differentiates your business or your professional approach from the rest of the industry?
Alex Ciucă: We use creativity to find the best solutions, both on the technical side, if it’s a digital project, and in storytelling.

C&B: What does a typical day look like for you now, and what moments of the day bring you the greatest satisfaction?
Alex Ciucă: In the morning I answer emails and deal with urgent tasks from home, then I head to the office. In the evening I go to Maison Créative, where we constantly organize or host events.

C&B: What values or principles guide you in what you do, and how do you apply them day by day?
Alex Ciucă: We always strive to be transparent in our relationship with clients. We are open to any feedback and we put the client first.

C&B: How did the idea come to you to start this business and give it this name?
Alex Ciucă: Each business came at the right moment and everything felt very natural. Superior Media came at a time when I wanted to work in communication but didn’t see opportunities in the market that appealed to me.

Aceeași Mărie is my wife’s business, which I supported from its launch. Thanks to this business, I learned a lot about clothing and accessory production.

And Maison Créative came at a time when we needed a space to bring several event ideas to life.

C&B: If you were to send a message to people who want to follow your example, what would it be?
Alex Ciucă: I think they should first learn what communication business means by working in a larger agency before taking the step toward their own business. Even if you are a good communicator, it doesn’t mean you know what running a communication business involves, so experience in another agency could prove very important.

Alex Ciucă’s story proves that passion, creativity, and courage can build strong careers and inspire the next generations of entrepreneurs and communicators.