Alexandrion Group, a producer and distributor of spirits and wines, the only single malt whisky producer in Romania, and part of the Nawaf Salameh Family Office, has officially announced its entry into the Polish market. The expansion comes through a strategic partnership with local distributor Trend Spirits, marking another milestone in the Group’s international growth and strengthening its premium brand portfolio.
“Entering the Polish market is a natural step in our strategy to expand in Central and Eastern Europe. Poland’s geographic positioning offers quick access to neighboring markets and creates opportunities to reach new consumers. This market therefore represents a strategic direction for Alexandrion Group,” said Antonio Salameh, President of Alexandrion Group.
A 5 Stars debut
To debut in Poland, the company introduced one of its flagship brands, Alexandrion 5 Stars, which is already available in the Dino retail network. Other top brands will follow, tailored to the preferences of Polish consumers.
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All products are crafted at Alexandrion Saber Distilleries 1789, one of the most modern distillation centers in Southeastern Europe. This ensures the premium quality and authenticity that define Alexandrion’s portfolio.
Strong Global Growth Outlook
The global brandy market continues to show solid growth. According to IWSR data, it reached a value of USD 31 billion in 2024, while Alexandrion Group sold 16.6 million bottles internationally. The premiumization trend and growing consumer interest in authentic beverages are driving demand, with Poland’s strong preference for aged drinks creating significant opportunities for brand expansion.
“Our partnership with Trend Spirits is built on shared values and a deep understanding of the Polish market. Together, we will ensure that Polish consumers discover the quality, tradition, and story behind every bottle of Alexandrion,” added Tomas Merlik, Commercial Director for Europe, Alexandrion Group.
Photo: freepik.com
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