Alexandru Marius Iancu: From Firefighter and DJ to Successful Entrepreneur in the Event Industry

Discover the story of Alexandru Marius Iancu, a former firefighter and DJ who became a successful entrepreneur in Romania’s event industry.

C&B: How would you describe yourself in a single sentence?
Alexandru Marius Iancu: I am a former firefighter and DJ who transformed my passion for music and organization into a relevant business, with the mission of raising the standards of the event industry in Romania.

C&B: What were the key moments that defined you?
Alexandru Marius Iancu: The first was when I gave up my firefighting career to fully commit to the entrepreneurial path. The second was when I turned Urban Events from a “one-man show” into an agency with over 40 artists. And the third was the opening of Scenario, a premium venue in One Tower, which marked my entry into a new level of the industry.

C&B: What was the most difficult moment and how did you overcome it?
Alexandru Marius Iancu: When I lost some of the artists I had invested heavily in and was forced to rebuild the portfolio almost from scratch. I overcame it through discipline, transparency with clients, and long-term repositioning. Today we are stronger and more stable than ever.

C&B: How did you look at the beginning of your journey, and how do you feel you have transformed?
Alexandru Marius Iancu: In the beginning, I was a DJ who did everything: sales, logistics, marketing. Today I am an entrepreneur building processes, brands, and teams. I transformed from an executor into a leader.

C&B: If we met with your team, what would they say about you?
Alexandru Marius Iancu: They would probably say I am demanding, that I don’t tolerate half-measures, but also that I lead by example, invest in people, and give them the opportunity to grow alongside me.

C&B: What is the most important decision you have made that changed your trajectory?
Alexandru Marius Iancu: To invest in developing my own brands. This made the difference between being just an intermediary and being a player who builds real value.

C&B: How did you develop your leadership style?
Alexandru Marius Iancu: It was both a natural and a learned process. Natural, because I brought discipline from sports and firefighting. Learned, because I consumed a huge amount of entrepreneurial education, from Cristian Onetiu to Warren Buffett.

C&B: What sets your business apart from the rest of the industry?
Alexandru Marius Iancu: The fact that we don’t just sell artists or venues, but create complete experiences, with clear processes, know-how transferred to clients, and a premium positioning.

C&B: What does a typical day look like now, and what brings you satisfaction?
Alexandru Marius Iancu: The day starts with exercise and planning, continues with meetings, strategy, and teamwork. The greatest satisfaction comes when I see an event flawlessly executed or when a client tells me they had “the best event of their life.”

C&B: What values guide you?
Alexandru Marius Iancu: Discipline, respect, and the desire to leave something new behind. I apply them in every decision, from how we treat a client to how we build a brand.

C&B: How did the business idea and the names come about?
Alexandru Marius Iancu: Urban Events came from the desire to bring a fresh, urban energy to weddings and events, different from clichés. Scenario appeared as a response to the lack of a truly flexible premium venue in Bucharest.

C&B: If you were to send a message to people who follow your example, what would it be?
Alexandru Marius Iancu: Don’t wait for the “perfect moment.” Start now, build step by step, and invest in your reputation. In the event business, and beyond, reputation beats any strategy.

Alexandru Marius Iancu shows us that passion, discipline, and investing in people and your own brands can completely transform your professional path.