Discover the story of Razvan Nutu, LUISS co-founder, the entrepreneur who turned a good night’s sleep into a fulfilled promise. Learn how he built a top Romanian furniture brand, recognized for its quality and innovative design.
Razvan Nutu is the kind of person who has learned to see potential where others only saw obstacles. As co-founder of LUISS – an increasingly prominent name in the premium bedroom furniture industry – he has stood out not only through the high-quality products delivered to top hotels in Romania and across Europe, but also through his leadership philosophy and the clear vision with which he leads his business.
A trained jurist with a degree and dissertation in Business Law, later also certified as an engineer in the wood industry, Razvan made the transition to entrepreneurship driven by a personal need: to offer products that are not just beautiful, but also flawless and durable. What began as an ambitious workshop has become, through rigor, courage, and discipline, a brand that breathes design, quality, and deep respect for the customer.
Behind this success is a demanding yet empathetic leader – a “system builder” who took on multiple roles until he understood that true strength lies in delegation, in trusting the team, and in upholding high standards every single day.
In this interview, Razvan speaks candidly about turning points, burnout, rebuilding, and tough decisions – such as choosing to turn down projects that didn’t align with the company’s values. You’ll discover a hands-on and strategic entrepreneur who prefers to create trends rather than follow them, and who never accepts “good enough” as a standard.
For Razvan Nutu, entrepreneurship is not about how much money you make, but about how much clarity you maintain when everyone else hesitates. And LUISS, more than just a business, is his manifesto for quality, trust, and truly restful sleep.
C&B: How would you describe yourself in a few words for those who don’t know you yet?
Razvan Nutu: I’m the kind of person who sees potential where others see chaos. I’m not afraid of hard work, I don’t shy away from challenges, I don’t get easily excited, and I never give up. If something needs to be done, we’ll get it done. If it seems impossible, we’ll make it happen. I’ve learned that entrepreneurship isn’t about how much money you make, but about how much clarity you can maintain when no one else believes in the path forward. I’m a builder — of systems, of teams, of products, but most importantly, of trust.
C&B: What were the defining moments that changed the course of your business?
Razvan Nutu: The most important moment was when I decided I no longer wanted to work in chaos. I had orders and a team, but I felt like things were slipping through my fingers. I realized that ambition alone wouldn’t build a strong brand — I needed structure. That’s when the painful process of organization began: I rethought workflows, introduced procedures, let go of people who didn’t align with the vision, and invested in digitization and automation. That’s how we evolved from an ambitious workshop into a competitive European brand.
C&B: What has been the biggest personal challenge you’ve faced along this journey?
Razvan Nutu: Realizing that every thread ran through me — I was the salesperson, the designer, the manufacturer, the accountant, and the motivator. I was burned out. The challenge was learning to delegate, to trust, and to build people who could become extensions of my values. A true leader isn’t the one who does everything, but the one who teaches others to do things with the same passion and respect for quality.
C&B: What dream or ambition has constantly guided you, no matter the obstacles?
Razvan Nutu: The desire to create products that are not just beautiful, but flawless and built to last. To prove that a Romanian-made product, designed from scratch, can compete in any showroom in Europe. LUISS is more than just a brand — it’s a revolution in bedroom design. Every bed is a promise of restful sleep and a thoughtfully crafted lifestyle.
C&B: How have you evolved as an entrepreneur since the early days of the brand?
Razvan Nutu: In the beginning, I just wanted to “do things right.” Now I want to do them efficiently, sustainably, and with long-term impact. I’ve become more strategic and more detail-oriented. I’ve transformed from a “one-man band” into an architect of teams and processes.
C&B: How do you think your team and collaborators would describe you?
Razvan Nutu: They’d probably say I’m extremely demanding, with very high standards, and that I don’t accept “it’s good enough.” But they also know I fight alongside them, I’m the first to stay late, and I never ask for anything I wouldn’t do myself. I’m tough when needed, but I support them and protect their work.
C&B: What has been the most important decision that changed LUISS’s trajectory?
Razvan Nutu: Choosing to turn down projects that didn’t align with our direction. I realized that our time, energy, and brand DNA shouldn’t be wasted. From that point on, we started choosing our clients — not just being chosen. That decision brought us more clarity, efficiency, and respect.
C&B: How did you develop your leadership style and decision-making approach?
Razvan Nutu: I’m a hands-on yet strategic leader. I like to know every detail, but I also give the team space to express themselves. I care deeply about people, but I don’t accept excuses instead of results. I teach them to think, not just execute. I’d rather they make bold mistakes than not try at all.
C&B: What do you think sets LUISS apart from other brands in the industry?
Razvan Nutu: Our obsession with the quality of every detail and our deep respect for the customer. We’re a complete brand: design, production, delivery, and assembly — all aligned under the same vision. And more than that, we don’t follow trends — we create them.
C&B: What does a typical day in your life look like, and what moments bring you the most satisfaction?
Razvan Nutu: No two days are the same. I start by reviewing projects, go through the factory, and get involved in both strategic decisions and fine details. Satisfaction comes from happy clients, a team that delivers perfectly, and one simple message: “I’ve never slept this well before.” That’s when we know we’re doing more than furniture — we’re making a difference.
C&B: What core values guide you, and how do you apply them daily?
Razvan Nutu: Respect, integrity, responsibility, quality, and continuous growth. Respect in relationships, integrity in doing what you say, responsibility in owning your role, uncompromising quality, and a constant desire to learn and improve. These values are the daily rhythm of our work and the reason why our clients keep coming back.
C&B: What advice would you give to those who want to follow a path similar to yours?
Razvan Nutu: There are no recipes, but there are principles: work hard, keep your word, learn every day, and don’t betray your vision for easy money. You’ll be tempted to give up, but if you hold on and stay true to your compass, anything becomes possible.
Below, a small glimpse from a creative photoshoot for a fashion magazine:
Editor’s Note – The LUISS Impact: Sleep That Makes a Difference
LUISS beds are not just pieces of furniture — they are fulfilled promises of restful sleep and genuine comfort. The products created by Razvan Nutu and his team have succeeded in transforming the bedroom into an intimate space where the quality of sleep is ensured by obsessive attention to detail and deep respect for the customer. Thousands of clients — from design enthusiasts to top-tier hotels — confirm that a LUISS bed is not just an investment in aesthetics, but above all in health and well-being. In this way, Razvan’s dream — to create a Romanian brand known for excellence — becomes reality with every peaceful night it delivers.
UK
IT
ES
DE
FR
RO
PT
HU
