Adrian Enache, founder of Omniperform, is revolutionizing advertising with AI-driven solutions and personalized communication. Discover the story behind the innovation.
Adrian Enache is an award-winning entrepreneur and executive (Top 50 CEOs – UK Magazine, Top 40 under 40 – SEE Business Awards, Top 100 Young Managers – Business Magazine, Excellence Award for Executive and Entrepreneurial Achievements – Repatriot) with solid experience in digital transformation, media and communication, marketing, e-commerce, and investments in high-potential startups.
He has successfully led diverse teams across various industries and countries, both within large corporations and through his own ventures. Throughout his career, Adrian has accelerated the digitalization processes of the corporations he worked with and founded companies such as Omniperform, specializing in personalized communication powered by artificial intelligence.
Passionate about education and knowledge sharing, Adrian has trained over 25,000 professionals globally and has been invited to speak at hundreds of international events such as DMF Dubai, Cairo, IMWorld, and Technology Week. Currently, he is also a lecturer at NextMBA, alongside renowned figures such as Philip Kotler, Seth Godin, and other globally recognized leaders.
C&B: Adrian, how would you describe yourself in a few words?
Adrian Enache: I’m someone who seeks to explore and become the best version of himself. And if possible, to change the way things are done in the industry I’ve chosen. In the meantime, I enjoy building great teams that take pleasure in the journey of creating something innovative in advertising and marketing.
C&B: What were the key moments in your professional journey?
Adrian Enache: The key moments in my professional path include: Opening my first agency at the age of 24 in Romania, achieving growth well above the market average; Taking over and leading the investment fund and alternative financing platform Angels Den Funding, operating in the UK, Poland, and Romania; Reaching over 100 conferences and training sessions, with more than 25,000 participants in digital and media workshops; Being invited to teach alongside Philip Kotler, Seth Godin, and other international trainers at NextMBA; Launching Omniperform, into which I invested all my resources—including mortgaging my own home—to build a product based on artificial intelligence and personalized communication, dedicated to transforming the way brands connect with their audiences.
C&B: What has been the most difficult moment so far, and how did you overcome it?
Adrian Enache: One of the most difficult moments was when I had to urgently shut down the first agency I had founded — due to reasons beyond my control. It was a shock, but also a turning point. That’s when I realized that the only real solution was to take control of my future, to be much more careful about whom I choose to trust, and even if it meant risking everything, to do it in a format I truly believed in. That’s how Omniperform was born — the first advertising agency in Romania that, from day one, offered part of the company to its employees through an ESOP (Employee Stock Ownership Plan), as well as a bonus directly tied to the company’s profits.
C&B: Is there a dream or ambition that has always motivated you, regardless of obstacles?
Adrian Enache: Our ambition is rooted in the belief that advertising can be effective without being intrusive for consumers. We want brand messages to first and foremost capture attention, be relevant, and be memorable.
Our mission is to innovate and completely transform the way creativity contributes to media campaign performance — by developing solutions that deliver personalized messages tailored to each consumer type.
Personally, I believe each of us has a responsibility to try to reach our full potential in the field we choose to work in. And that journey should be guided by ambition, but also by humbleness — that kind of authentic modesty that’s hard to fully translate into Romanian, but is essential in leadership and innovation.
C&B: Looking back at the beginning of your career, what do you see?
Adrian Enache:
I believe each of us has a duty to build a personal guide — a set of values and beliefs that reflect how we think, what motivates us, and what helps us grow both personally and professionally.
Looking back at my early days as a manager and entrepreneur, I recognize that period was marked by a drive for perfection, but also important lessons about the transition from expert to manager.
Later came the challenge of becoming a leader capable of turning a group of individuals into an autonomous, motivated team aligned with a common goal.
Over time, I’ve learned that authenticity plays a crucial role in leadership style. A team immediately senses when you lead with honesty, vulnerability, and consistency in your values — and that creates real trust, not just authority.
C&B: If we were to talk to your team or collaborators, what do you think they’d say about you?
Adrian Enache: That’s a great question — in fact, it’s one we often use in our self-awareness evaluations.
I’d say my leadership style is built on motivation, constructive high standards, and trust. I want us to grow together at a sustained pace, in an environment that challenges but also inspires. I believe in leadership that offers vision and innovation, but most importantly, builds ambitious teams capable of exceeding market expectations.
I seek excellence in everything we do, and I live by a clear principle: I don’t want to be the best in the room. That’s why my goal is for every team member to become better than me, in their own way.
Collaborators choose to work with us because they trust the people, the technology, the personalization innovation, and the consistent, solid results we’ve delivered over time.
C&B: What’s the most important decision you’ve made that changed your trajectory?
Adrian Enache: I chose to completely switch industries for two years and made a sustained effort to learn a new field — financial services, equity investment, pre-seed, seed, and Series A — in under six months.
That experience matured me significantly. It pulled me out of my comfort zone — out of the industry where I was already trained and the country I lived in — and pushed me to work, lead, and collaborate with people from over 15 nationalities across the continent.
It was one of the most valuable periods of both professional and personal development.
C&B: Should a leader be authentic or adaptable?
Adrian Enache: It’s a continuous journey of evolution, grounded in learning, conscious decision-making, and discovering what authenticity in leadership really means.
I believe every leader should be authentic, should take responsibility for their team and its results, and should create a space where people can grow in a healthy, meaningful way.
True leadership doesn’t come from title or position — it comes from responsibility and genuine care for the people you’re building with.
C&B: How do you and your team stand out in the industry?
Adrian Enache: Right now, we deliver an integrated and fluid experience for consumers, through personalized communication in media campaigns and by adapting digital assets (like landing pages and websites) in real time based on consumer behavior.
This process, combined with our proprietary AI models — which generate a unique attention and result prediction algorithm — gives us a distinct market positioning: an innovative, reliable partner for brands that choose to work with us long-term.
In an industry where brands typically change agencies every 2–3 years, we have partners who have worked with Omniperform for over 8 years — a clear sign of trust and consistent value delivery.
C&B: What does a typical day look like for you, and what moments bring the most satisfaction?
Adrian Enache: A typical day for me focuses on no more than three clear objectives that can be accomplished that day, and working closely with the team to become better at what we do. In parallel, we decide what new functionalities are essential for the future of online advertising.
I believe in achievements and continuous progress — if we’re better than we were yesterday, the day was meaningful and contributed to the future of both myself and the company I lead.
C&B: What’s your set of values and principles?
Adrian Enache: Our values are applied daily and guide everything we do: Evolution – We believe in continuous personal growth, starting with a high level of self-awareness; Responsibility – We take ownership of our promises and deliver what we say, to colleagues, clients, and partners; Enjoying & having fun at work – We maintain a culture of transparency and ease, where serious work is balanced with the joy of collaboration; Teamwork – We support one another and function as a unified team, not just as individuals; Respect – We show and offer respect to everyone we work with, regardless of role or experience; Humbleness – We strive for excellence but remain aware that we always have something to learn from those around us, no matter how much we innovate.
C&B: How did the idea for this business come about, and where does the name “Omniperform” come from?
Adrian Enache: From the very start of my career in media, I felt that irrelevant advertising messages had no place — not from a professional perspective, nor as a consumer.
The idea of sending one message to an entire audience always felt wrong and ineffective to me.
So when technology finally allowed it, and I was able to launch a new company, Omniperform, I invested all my resources — including personal ones — to build a solution that could deliver personalized communication, tailored to each consumer type, both in media campaigns and on websites or conversion landing pages.
The name Omniperform came to life one weekend in London, together with my mentor (who is now also a shareholder in the company). After a few hours of intense discussion and a glass of whisky, we arrived at a formula that combined Omnichannel and Performance Marketing — perfectly reflecting what we aim to deliver: personalization at scale, with tangible results.
C&B: If you could send a message to people following your example, what would it be?
Adrian Enache: Entrepreneurship isn’t easy — but it’s worth it.
Building a team and, as a leader, seeing people grow and reach their potential because of the environment and context you’ve created is a type of fulfillment that’s hard to compare with anything else.
When trying to build and go far, you need a team.
Alone, you may go faster — but with a united team, you can build something lasting.
When I started and talked to brands about personalized communication, 9 out of 10 meetings looked at us as dreamers. For many, the idea of not sending the same message to everyone seemed crazy.
But I believed in the idea — and we kept going.
And today, nearly every brand is looking for exactly that: a personalized communication solution, because the market reality has changed and consumers now expect relevance.
That’s why I believe it’s essential to have the courage to move forward, even if you’re 3–4 years ahead of the market.
Believe in your solution before everyone else understands it.
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