How can an educational institution turn its identity into a real asset? We found out from Iulian Ichim, Educational Programs Consultant. In the first issue of Careers and Business Magazine, he spoke about identity in business, education as a brand, and how to build and maintain a strong reputation.
Pupils and students think digitally, make quick choices, and seek authentic experiences. In this context, schools can no longer be simple “places of teaching”, but institutions capable of offering relevant experiences, adapted to the way young people consume information. At the center of this transformation lies the educational brand.
A school brand is not reduced to a logo, but to the way the institution delivers on its promises: the quality of interactions, the atmosphere a student feels when entering the classroom, and the way teachers address a generation that seeks authenticity and usefulness, not rigid rules.
A brand becomes credible when it helps young people in concrete ways, not just through declarations. Reputation begins with adapting to students’ real behaviors: in a visual culture, the school provides interactive learning; in a fast-paced world, it simplifies processes; in an uncertain economy, it develops critical thinking, collaboration, and creativity. A respected institution is one that looks ahead and responds to the needs of the future.
Innovation thus becomes essential: up-to-date projects, useful technologies, and connections to economic reality. Partnerships are equally important – with the business environment, public authorities and the local community, cultural institutions – showing students and parents that the school does not operate in isolation, but is firmly rooted in reality.
Yet the decisive element remains…
You can find the rest of the article in the print edition of Careers and Business magazine.
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