Zambreanu Elisa, founder of HomeTrust, shares her journey toward freedom, resilience, and building a sustainable hospitality business rooted in trust and performance.
Zambreanu Elisa is the founder of HomeTrust, a business in the hospitality industry created to transform real estate investments into sustainable sources of income.
With over 9 years of experience in sales and a passion for personal growth, Elisa has built a model that combines strategy, design, and operations into a complete package for investors.
Recently, she has been developing her personal brand on LinkedIn, where she talks about business, online branding, and lessons from her entrepreneurial journey.
Through her posts, she offers readers both inspiration and practical frameworks to help them build their own path.
C&B: If we were to look at a narrative thread of your career, what were the key moments that defined you?
Elisa: I have always believed that if you choose to do the hard things, life becomes easier.
Difficult moments, both personal and professional, have shaped me as a person.
Every failure I have experienced and every wrong step pushed me to constantly develop.
C&B: What has been the most difficult moment so far in your journey, and how did you overcome it?
Elisa: It is said that “when you hit the bottom of the ocean, the only direction is up.” I have been there.
I tried to build HomeTrust three times and failed. There were days when I didn’t know where to find clients, I had no money for marketing, and I went through moments of frustration. But I didn’t give up; I constantly tried to find solutions. Each time, I chose to learn from my mistakes and come back stronger.
Those failures are proof that if you don’t give up, one day everything will align.
C&B: Is there a dream or ambition that has always guided you, regardless of obstacles?
Elisa: Absolutely. I have always wanted, and will always want, freedom. The freedom to choose what to do with my time.
I have always known that I can do more. A 9-to-5 job was never for me; it felt like a prison. I would rather work 12 hours a day for my own business and know that I have built something of my own than work for someone else. My ambition has always been to be free and to create value on my own terms.
C&B: What were you like at the beginning of your journey, and how do you feel you have transformed up to the present?
Elisa: At 18, when I was in college, I wanted to get my driver’s license, but my father believed I wasn’t mature enough to drive. That moment really sparked something in me, and I wanted to prove that I could do it and that I didn’t need anyone’s help.
Today, after years of sales and experiences, I realize that pain doesn’t stop me; it works differently for me, it motivates me. From the hardest moments, I found the energy to move forward and build.
For me, there is no “I can’t,” there is only consistency, even in moments when I don’t feel like it, and patience, because ROME wasn’t built in a dayJ).
C&B: If we were to meet your team or collaborators, what do you think they would say about you?
Elisa: I actually wrote a post a few days ago about the energy you transmit when you talk to someone.
Recently, one of my collaborators and I talked about the final objective of the business, both offline and online, and at the end he told me, “I like it so much that you are so determined and decisive that you transmitted that to me as well. I’m with you.” So people don’t collaborate with you only for what you offer, but for your energy and your values.
C&B: What is the most important decision you have made that changed your trajectory?
Elisa: I chose to never work for anyone. That was the decision that defined my path.
It’s not easy, but it clearly sets your direction and gives you the power to build your own future.
C&B: What is the mission of HomeTrust, and what does the concept of “trust” mean to you in real estate?
Elisa: The mission of HomeTrust is to help investors acquire properties in strategic areas and generate 2x profit from hotel hospitality, without having to become hotel managers.
For us, trust means transparency, clarity, and respect for the property and the owner.
Without trust, there is no real partnership.
C&B: What differentiates HomeTrust from other real estate agencies or platforms?
Elisa: I have noticed many times that this business is often confused with real estate. Even though they are in the same direction, they are completely different. This is a business in the hospitality industry.
The difference in our services is that we offer complete packages, from property acquisition to design and furnishing, all the way to operational management and profit generation.
C&B: What does a typical day look like for you now, and which moments of the day bring you the greatest satisfaction?
Elisa: Every day I try to write for at least 10 minutes. Post ideas, half a post, anything.
There are days when I’m just on calls or sending reports to property owners. On other days, I go to properties to check them.
My satisfaction comes from moments when I see an investor happy with the profit achieved. That’s when I feel I’ve done my job. I may sound crazyJ), but those are the days that give me the energy to keep going.
C&B: What is the biggest myth about the real estate market that you want to debunk?
Elisa: That’s a very good question. The biggest myth I often hear is that if you put an apartment into hotel rental, people will damage the furniture or wear out the property faster.
This is completely wrong.
In hotel hospitality, attention to detail and constant maintenance are essential.
The apartment must always be clean, checked, and well cared for, because only then can it generate profit.
In reality, a professionally managed property is preserved much better than one that is neglected.
C&B: How did the idea for HomeTrust come about, and what real market need did you identify at the beginning?
Elisa: Everything started when I left real estate. Being passionate about this field, I realized that many properties in strategic areas were staying empty. Owners didn’t have the time or a clear management system to keep this business profitable.
That’s how I realized that hotel-style rentals can be a constant source of income, but only if they are professionally managed.
That’s how HomeTrust was born, from the desire to bring clarity, performance, and peace of mind.
C&B: Is there a transaction or case that marked you and best illustrates HomeTrust’s values?
Elisa: I remember one of my clients who didn’t want to invest in furnishing his apartment. He was convinced that furniture and design didn’t matter that much, but at the same time he was unhappy that the profit wasn’t reaching the desired level and he gave up.
After some time, he changed his mind and decided to invest in furnishing and in details that would offer a better experience.
The result was that his apartment started generating higher profit than classic renting.
For me, that case was proof that hotel hospitality doesn’t just mean an accommodation space, but a business built on experience and attention to detail.
That best illustrates the values of HomeTrust.
Elisa Zambreanu’s story is ultimately about bold choices, ownership, and long-term thinking. From rejecting a conventional path to building a business that redefines hotel hospitality, Elisa proves that performance comes from clarity, consistency, and respect for both human and financial value.
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