Film industry groups cite widespread copyright violations
Major US film industry organisations are criticising the launch of Seedance 2.0, a new AI-powered video generation model developed by ByteDance, the parent company of TikTok, according to TechCrunch.
The model allows users to generate short videos of up to 15 seconds using text prompts, similar to Sora from OpenAI. It is currently available to Chinese users through the Jianying app and is expected to expand globally via CapCut.
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Controversy intensified after a user posted a Seedance-generated clip depicting Tom Cruise fighting Brad Pitt. Screenwriter Rhett Reese responded: “I hate to say it. It’s probably over for us.”
The Motion Picture Association issued a statement through its CEO, Charles Rivkin, calling on ByteDance to “immediately cease its illegal activity.”
“In a single day, the Chinese AI service Seedance 2.0 engaged in the large-scale unauthorised use of US copyrighted works. By launching a service without meaningful copyright safeguards, ByteDance disregards well-established copyright law that protects creators and supports millions of American jobs,” Rivkin said.
The Human Artistry Campaign described the model as “an attack on creators worldwide,” while SAG-AFTRA stated it supports studios in condemning the alleged copyright infringement enabled by the AI tool.
Photo: iStock
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