Swedish fashion giant H&M has announced the closure of approximately 160 stores globally by 2026, amid financial pressure and structural changes in the fashion industry, according to Corriere della Sera.
The decision reflects broader transformations in the fashion sector, where e-commerce and changing consumer behavior are increasingly affecting traditional retailers.
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Sales decline and fragile signs of recovery
In the first quarter of the year, H&M reported a 10% drop in sales compared to the same period in 2025, indicating weakening demand.
A slight recovery was recorded in March, with sales increasing by 1% at constant exchange rates, but this was not enough to reverse the overall downward trend.
Focus on digital and operational optimization
In recent years, the company has invested in digital platforms, logistics, and technologies aimed at improving customer experience and competing with digital-native players.
The current strategy focuses on tighter integration between online and physical channels, as well as network optimization.
Retail footprint reshaping
The plan includes closing underperforming stores and focusing on larger, strategically located locations.
At the same time, the company stated it will seek to manage the transition responsibly, amid concerns about potential job losses.
Photo: fitinline.com
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