5 to go has officially launched its franchise model in Republic of Moldova, marking a new stage in its international expansion with the opening of its third franchised location, according to Wall-Street.
Rapid growth in Moldova
The brand entered the Moldovan market in October 2024, with its first location in Chișinău.
The network currently includes six cafés and 12 coffee corners, with plans to reach 10 cafés by the end of 2026, alongside expansion of integrated formats in HoReCa businesses.
The company estimates €1 million in revenue in 2026 on this market.
Flexible location formats
According to Radu Savopol, the company has tested multiple formats, from compact takeaway units to larger cafés with seating areas, tailored to neighborhood dynamics.
The expansion strategy also included acquiring and renovating existing locations operated by independent businesses.
Expansion plans
Following its consolidation in Chișinău, the company plans to expand into major cities across Moldova.
Prices range from approximately 20 Moldovan lei for basic beverages to 60 lei for smoothies and milkshakes.
International footprint
At a regional level, 5 to go continues to expand in Bulgaria, operating cafés in Sofia, Ruse, Varna and Golden Sands.
In February 2026, the company also opened its first location in Dublin.
Market leader in Romania
In Romania, the chain has surpassed 730 locations, maintaining a growth rate of around 100 new cafés annually.
Founded in 2015 by Radu Savopol and Lucian Bădilă, the brand is now one of the largest coffee chains in Eastern Europe and one of the most popular franchise concepts in Romania.
Photo: Forbes
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