Salt Bank is celebrating its second anniversary by launching “Saving Challenge”, a program designed to turn saving money into a daily habit through automation and behavioral incentives. The enrollment window runs from April 4 to April 14, 2026.
Automated savings in small steps
The initiative allows users to set aside fixed daily amounts – RON 10, 30, or 100 – over a period of 100 days. Transfers are fully automated, with funds moved into a dedicated account (“Space”) via the app.
Participants who complete the challenge receive a bonus equivalent to two days of savings.
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Gamification and behavioral finance
According to Robert Anghel, the program reflects a shift toward habit-building:
“It’s no longer just about simplification, but about helping people turn saving into a habit. We’ve integrated gamification elements, as they are the most effective way to build routines.”
Users can track progress through an in-app calendar, while the system remains flexible: missing one or two days does not cancel the bonus, emphasizing consistency over perfection.
How the program works
At the end of the 100-day period, the saved amount is automatically returned to the user’s main account, along with the bonus, which is credited within up to 15 working days.
The program is available to customers with a primary account in RON and is part of the bank’s broader strategy to promote healthy financial habits through digital tools.
Photo: ZF
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