Online fast-fashion giant Shein will open its first permanent stores in France this November, following an agreement with Société des Grands Magasins, the owner of several major department stores. This marks a significant shift for the Chinese company, which until now has relied on temporary pop-up stores around the world.
The new “shop-in-shop” spaces will open inside BHV, the iconic department store located near Paris City Hall, and in Galeries Lafayette stores across five other cities: Dijon, Grenoble, Reims, Limoges, and Angers. BHV, part of the Galeries Lafayette group, is considered one of the capital’s landmark shopping destinations for both locals and tourists.
Read full article here: turnovernews.com
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Photo: bbc.com
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