The European Commission has officially cleared the acquisition of U.S.-based Kellanova by confectionery giant Mars, in a deal valued at around $36 billion. It is one of the largest transactions in the packaged food industry in recent years and marks a major expansion of Mars’ global footprint.
Portfolio expansion and EU assessment
Mars, known for brands such as M&M’s, Snickers, and Twix, also owns gum brands and a wide pet food portfolio – including Whiskas and Royal Canin – as well as Ben’s Original rice in the European market.
Read full article here: turnovernews.com
Read also: Mars invests $5 million in agricultural research to protect peanuts
Photo: Bloomberg
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