The world’s largest furniture retailer, IKEA, is going through one of the most challenging periods in its more than 80-year history, amid stagnant sales, rising raw material costs, and intense competition from online marketplaces, according to Bloomberg.
In November, IKEA executives gathered for their annual product and pricing summit as the company grappled with higher wood costs, weaker demand, and fierce competition from platforms such as Amazon, Temu, and Shein.
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