Klarna and H&M are expanding their partnership in Romania and Hungary, introducing new flexible payment options for customers shopping online, according to Revista Cariere.
New checkout options
The integration allows customers to choose between paying in full, paying in 30 days, or splitting payments into three interest-free installments, depending on eligibility. All costs are displayed transparently before completing the purchase, and interest-free options apply if payments are made on time.
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The goal is to reduce checkout friction and provide a smoother and more predictable shopping experience.
Global partnership and regional expansion
Klarna and H&M have been collaborating globally for several years, and the expansion into Central and Eastern Europe reflects growing demand for digital payment solutions.
The Klarna app, available on iOS and Android, allows users to manage payments, adjust due dates, and make early repayments.
Strong growth momentum
Globally, Klarna serves over 118 million active consumers, partners with around 1 million retailers, and processes more than 3.4 million transactions per day.
In Romania, the company has surpassed 500,000 active users since launching in 2023 and works with over 1,500 merchants.
“This expansion is a natural step in strengthening our regional presence and meeting the growing demand for digital payment solutions,” said Loredana Pipoș-Lupescu, Country Manager Romania.
H&M representatives emphasized that the initiative enhances a modern and accessible shopping experience for customers.
Photo: StartupCafe
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