Nespresso appoints Dua Lipa as Global Brand Ambassador

Nespresso has announced a global partnership with Dua Lipa, marking a new phase in its creative and cultural strategy, according to Forbes.

Brand alignment

The collaboration reflects the brand’s focus on exploration, creativity and premium experiences.

Dua Lipa is widely recognized not only for her music but also for her cultural influence and distinctive style.

Read also: 10 years of steady growth for Romania’s largest coffee chain

Statements

According to Leonardo Aizpuru, the partnership aims to inspire a new generation to explore coffee experiences.

Dua Lipa described the collaboration as a natural fit, highlighting her long-standing connection with the brand.

Artist background

Born in London in 1995, Dua Lipa rose to fame after releasing her debut album in 2017.

Her album Future Nostalgia (2020) established her as a global pop star and earned multiple Grammy Awards.

Global campaign

On April 14, Nespresso will launch the global campaign “Vertuo World”, led by Dua Lipa.

George Clooney will also appear, maintaining continuity in the brand’s global image.

Photo: Lifestyle Asia

🇷🇴 Nespresso o aduce pe Dua Lipa în rolul de Ambasador Global, marcând începutul unei noi direcții creative pentru brand. Colaborarea vine odată cu lansarea campaniei „Vertuo World”, care explorează ritualurile moderne ale cafelei și transformarea momentelor cotidiene în experiențe memorabile.
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🇬🇧 Nespresso names Dua Lipa as Global Brand Ambassador, marking a new creative chapter. The partnership coincides with the launch of the “Vertuo World” campaign, focused on modern coffee rituals and everyday experiences.
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Sursa foto: Lifestyle Asia