A new artificial intelligence system developed in Romania, LORAI, has been officially introduced at an event attended by entrepreneurs and marketing professionals, signaling a shift in business digitalization, according to Wall-Street.
From startup beginnings to integrated AI solutions
The project was launched by Alin Lăzărescu, founder of Concept Web Agency, who outlined the company’s journey from its early days in 2014 to the development of a scalable AI-driven system.
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After more than a decade of experience and thousands of campaigns, the company has transformed its expertise into a product focused on automation and data-driven processes.
LORAI as a “digital brain” for businesses
LORAI is positioned as more than a chatbot, acting as an operational partner capable of handling financial analysis, marketing automation, and risk monitoring.
The system can generate social media content, manage advertising campaigns across platforms such as Google Ads and Meta Ads, and analyze financial reports and contracts.
Limited rollout and Beta access
Currently in a pre-launch phase, the solution is being tested by a select group of entrepreneurs, with a public Beta version expected to follow.
A 90-day framework for scaling
Alongside the product launch, the book “Zilnic Facem Marketing” was introduced, offering a structured 90-day execution plan focused on building systems, optimizing performance, and scaling operations.
Concept’s strategy: merging marketing and technology
The team behind Concept Web Agency emphasized the role of artificial intelligence in leveling the playing field between small businesses and large corporations, as well as the importance of data-driven decision-making.
Photo: Facebook/ Concept Agency
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