Artificial intelligence is increasingly reshaping the European labour market, with most AI-labelled job opportunities now appearing outside traditional technology occupations, according to EuroNews, citing new data from the global hiring platform Indeed.
The findings suggest that AI is becoming a core skill across a growing range of professions, extending well beyond software development and data science.
AI Skills Spread Across Industries
According to EuroNews, AI-related job titles are now common in sectors including sales, human resources, legal services, customer support and administration.
Indeed classifies a role as AI-labelled when employers explicitly include artificial intelligence in the job title rather than simply mentioning it in the job description.
Pawel Adrjan, Director of Economic Research at Indeed, said the trend reflects how AI tools and skills are becoming increasingly integrated into everyday work across multiple industries.
Eurostat data cited by EuroNews show that 15% of Europeans aged 16 to 74 used generative AI for work in 2025, highlighting the technology’s growing adoption across the continent.
Germany Leads AI Hiring
Germany recorded the highest number of AI-labelled job titles during the first quarter of 2026, with 288 different AI-related titles.
The United Kingdom followed with 160, ahead of France (138), the Netherlands (84) and Spain (81).
According to EuroNews, the increase has been rapid since 2022. Germany, for example, expanded from 72 AI-labelled job titles to 288 over four years, while Spain rose from 8 to 81.
Most AI Jobs Are No Longer Tech Jobs
The report found that the majority of AI-labelled positions now fall outside traditional technology occupations in most major European economies.
Germany recorded the highest share, with 59% of AI-labelled jobs classified as non-tech roles. The Netherlands followed at 58%, while both France and the United Kingdom reached 54%.
Spain remains the exception, where 64% of AI-labelled positions are still concentrated in technology occupations.
Examples include sales executives focused on AI products, lecturers specialising in digital business and AI, legal advisers covering AI regulation, HR managers using AI to improve efficiency, and marketing specialists applying AI tools in their work.
According to Indeed, explicitly including AI in a job title signals that employers consider artificial intelligence to be a central requirement of the role rather than simply an additional skill.
Photo: magnific.com
UK
IT
ES
DE
FR
RO
PT
HU
