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GUIDE – STAND OUT FROM THE CROWD! …with Sergiu Voicu – Part 4

Before you speak, listen. Before you write, think. Before you spend, earn. Before you invest, investigate. Before you criticize, wait. Before you pray, forgive. Before you quit, try. Before you retire, save. Before you die, give.” – William A. Ward

Everything we do starts with us. If we are good with ourselves, whatever we do has a great chance of turning out well, making us satisfied and even having a positive impact on ourselves and those who come into contact with us and our work.

I believe that in order to raise a brand, it’s primarily necessary to work on yourself and your brand, and every action you take will have a much faster and more effective multiplying effect.

PERSONAL BRANDING
can bring numerous benefits both personally, in your career, and in building other brands.

Here are some of the most important benefits of working more on your personal brand:

  1. Credibility and trust:
  • A well-built personal brand can increase credibility and trust in the eyes of others.
  • People are more attentive and open to collaborating, buying, or accepting principles from those they perceive as trustworthy and who have built a credible image.

2. Differentiation:

    • A well-built personal brand differentiates you from others, making what you say or do more valuable.

    3. Professional opportunities:

      • A strong personal brand can open doors to professional opportunities or even personal experiences.
      • The personal brand can help you attract employers, clients, business partners, employees, or collaborators interested in what you offer.

      4. Influence in your field:

        • Personal branding can propel you into a position from which you can influence your industry or field of activity.
        • Also, a good image turns you into a respected resource and voice in your area of expertise.

        5. Visibility and recognition:

          • Personal branding increases your visibility and that of your actions and products, both among people around you and online.
          • It can help you achieve your goals, plans, and dreams in career and personal life.
          • A personal brand can bring benefits not just in your career, but also in the community.
          • You can become a source of inspiration and contribute to positive changes.

          Personal branding is an investment in yourself that will bring countless benefits:

          • Recognition and visibility
          • Professional growth
          • Increasing your chances of being known and successful in the job market
          • Developing your personal brand is part of emerging from anonymity and building a personal or product promotion strategy, services, and knowledge you possess.

          In this fourth part of the guide to emerging from anonymity, we will complete the list of the most important elements to consider when you want to make your image known and benefit from all the opportunities offered by notoriety, a well-built personal brand and product brand. Important additions to the previously discussed list of useful elements for becoming known include:

          The importance of business cards: Online promotion; Offline promotion; Promotion among partners; Signature comments

          – ONLINE PROMOTION:
          Online promotion of the brand is very important. It might be one of the most crucial stages in the digital era we live in. Here are some reasons why I think it deserves so much attention.

          • It offers global access and we can reach a very large audience. You have the opportunity to promote your brand to people from different regions and cultures, which would otherwise be inaccessible.
          • Online, your brand is visible 24 hours a day, 7 days a week, and customers, fans, or partners can find information regardless of the time zone or day of the week.
          • Online also provides tools for measuring the effectiveness of promotional campaigns, the impact of a post or information provided, and, compared to traditional advertising methods, online promotion is definitively much cheaper.

          From what I have observed in the market, I can say that brands with a strong online presence have not only increased their notoriety but also their credibility.

          On the other hand, the lack of an online presence leads, slowly but surely, to the loss of opportunities in favor of competitors.

          – OFFLINE PROMOTION:
          I recommend that in the magazines and flyers you create, you should definitely include the link to your website or the company’s, as well as addresses to the social networks where more information about you can be found. Offline also means your appearances in print media newspapers and magazines, on radio, or on television. At every such appearance, use the company’s logo and your motto.

          Stopping advertising to save money is like stopping a clock to save time.” – Henry Ford

          – PROMOTION AMONG PARTNERS:
          You can establish a connection with friends who have other businesses and make link exchanges on your websites and referrals to each other’s social networks. You recommend and refer to his page, and he does the same for your business. This strategy can be described as an image exchange partnership, through which each promotes and presents the other. Such a method can help both of you reach each other’s customers, provided you do not have the same activity 🙂

          I am convinced that half of the advertising our company does is useless. The problem is I don’t know which half.” – John Wanamaker

          – SIGNATURE COMMENTS:
          Comments in which you also sign can bring in more customers and definitely add to your notoriety. Mention your website whenever you have the chance. Include a reference to the main source of information about you and your business, both in the signature of all emails and in the comments you make on specialist groups, discussion groups, and forums where you comment.

          – BUSINESS CARDS:
          They might seem outdated, but I assure you they are not. Business cards are easy to make, not costly, and are a good way to make people remember you. You can use them not only when you meet someone new, but also offer them at all sales, alongside invoices, with packages sent, in greeting cards, and especially in gifts you make to customers and partners.

          Also read Part 1, Part 2, and Part 3 of this guide.

          We have talked about:

          • how to tell your story and make an impact with it
          • how and why to speak directly with customers
          • why to acknowledge your mistakes and how to make a plan to recover from a crisis
          • the impact of saying “Thank you!”
          • how and why to ask for recommendations and feedback
          • how to build a solid and correct presence online
          • what and how to post on your site and on social networks
          • the impact of a photo and what kind of photos to post
          • how to have well-written texts and who can help you do it
          • why to update your data
          • how often to provide new information
          • how transparent to be in your relationships with others
          • how to use your experience to educate the market
          • why to create and attend events
          • community involvement is healthy for both you and society
          • the benefits of praise
          • the importance of emails and newsletters
          • how to establish connections with journalists, bloggers, influencers
          • what content to create to go viral

          I am Sergiu Voicu – communication specialist, journalist, entrepreneur, and tourist.

          Senior PR Consultant since April 2022.
          I am a journalist specialized in economics, business, finance, banks, and tourism, with over 20 years of experience in the most important press institutions in Romania.
          Since 2017, I have been the creator of the Romania Fast Forward project, where I make extensive reports about successful Romanians, business people with beautiful stories, and top domestic companies.
          Over the years, I have presented both business, travel, and entertainment shows.
          I have over 12 years of experience as a news reporter accredited at the Government and had the opportunity to be a director and second director for a few television documentaries.
          I worked in radio for 5 years, where I was both a radio show host and a DJ.
          I am a graduate of Economic Studies and have a master’s degree in Journalism.

          Below are my social media links:

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