Google revealed that YouTube generated more than $60 billion in revenue in 2025, exceeding the roughly $45 billion reported by Netflix, according to BBC. The figure includes both advertising revenue and income from paid subscriptions.
This marks the first time Google has disclosed YouTube’s annual revenues separately since acquiring the platform in 2006, underlining its growing strategic importance.
Google highlights the platform’s annual performance for the first time
Hanna Kahlert, senior analyst at Midia Research, said the news was significant but unsurprising, describing YouTube as “almost infrastructure for digital natives”. She noted that over 70% of global consumers use the platform weekly and more than 50% daily, based on Midia survey data.
YouTube’s ability to monetise its audience through multiple channels, including advertising and subscription services such as YouTube Premium, allows it to capitalise effectively on its vast reach.
Although YouTube’s global advertising revenue of $11.38 billion in the final quarter of 2025 fell short of Wall Street expectations, Google CEO Sundar Pichai described 2025 as “a fantastic year”. He highlighted the role of YouTube Premium in driving total paid subscriptions across Google’s consumer services to more than 325 million.
While Google does not disclose YouTube’s subscriber numbers, chief business officer Philipp Schindler said the platform continues to see “strong growth” in subscriptions, supported by more affordable Premium and YouTube TV tiers.
Meanwhile, YouTube Shorts has reached an average of over 200 billion daily views, reinforcing the platform’s expansion beyond traditional video.
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