TOMMY HILFIGER has officially announced the appointment of Formula 1 driver Sergio “Checo” Pérez as a global brand ambassador, continuing the brand’s long-standing tradition of partnering with world-class athletes. The collaboration reinforces TOMMY HILFIGER’s deep-rooted connection to motorsport and strengthens its presence at the intersection of fashion, performance, and modern culture.
Dedicated collections and Formula 1 comeback
The landmark partnership includes the launch of premium menswear collections, motorsport-inspired fan apparel, luxury watches, and Pérez’s participation in international campaigns and brand events. Through this collaboration, Sergio Pérez becomes the global ambassador for TOMMY HILFIGER menswear, bringing global fan engagement and cultural relevance to the brand.
Read full article here: turnovernews.com
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Photo: This is Formula 1
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