The Walt Disney Company will invest $1 billion in OpenAI, the U.S.-based artificial intelligence leader, in a deal that could reshape how content is created across the entertainment industry. As part of the agreement, OpenAI will be allowed to use characters from major franchises such as Star Wars, Pixar, and Marvel in Sora, its image and video generation model, Reuters reported, citing Agerpres.
A milestone for generative AI adoption in Hollywood
Announced on Thursday, the partnership marks a significant step in Hollywood’s adoption of generative AI, despite ongoing concerns about the technology’s impact on creative jobs and intellectual property rights.
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