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HomeNEWSBMW, Mercedes-Benz and Sony showcase innovation in Las Vegas at CES 2026

BMW, Mercedes-Benz and Sony showcase innovation in Las Vegas at CES 2026

Software-defined vehicles, AI and electrification take center stage

From January 6 to 9, Las Vegas will once again host the world’s biggest tech players at the Consumer Electronics Show (CES) 2026. Automakers remain key participants, with BMW, Mercedes-Benz, and the Honda-Sony partnership preparing major announcements, according to Automotive News.

BMW will focus on its Neue Klasse architecture, the platform underpinning the BMW iX3 launched in 2025. The German automaker describes it as a major leap forward and its first true “software-defined vehicle.”

Read full article here: turnovernews.com

Read also: Toyota unveils GR GT, a 650-hp hybrid supercar

Photo: Communicate

Teodora Helerman
Teodora Helerman
Online editor, content writer, blogger, and social media specialist, with experience in writing and publishing news, creating original content, and adapting materials for various digital platforms.
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