Flori Mihalache is one of those people who turn ideas into experiences and dreams into projects with real impact. Co-founder of MINUNAȚII, Flori speaks openly about her professional journey, difficult decisions, lessons learned, and the joy of creating content that brings families together. In this interview, we discover the person behind the project, the values that guide her, and the way authenticity remains the common thread in everything she does.
Flori Mihalache, co-founder of MINUNAȚII
I am Flori Mihalache — a communicator by nature. I am the co-founder of MINUNAȚII, a project born in 2022 and grown from the desire to create moments that bring families together, through original music and the shows we stage. Before embarking on the path of entrepreneurship, I coordinated communication in Romania’s editorial sector and gathered more than 17 years of experience in PR and marketing.
I believe in authenticity and in projects made from the heart. I love working with people, even though over time it has proven to be the greatest professional challenge, one that I embrace daily in my personal development.
C&B: If you were to describe yourself briefly, in a single sentence meant to spark curiosity, what would you say about yourself?
Flori Mihalache: I am a pragmatic dreamer who tries every day to slightly outdo herself.
C&B: If we asked your colleagues or collaborators how they would describe you, what do you think they would say about you?
Flori Mihalache: I hope my team at MINUNAȚII would say about me that I make things happen, that they can rely on me in any situation, and that I bring a good vibe along with my more than 17 years of experience in PR, communication & events.
And I believe collaborators appreciate the promptness with which I work and the flexibility I bring to shared projects.
Journey & beginnings
C&B: What were you like at the beginning of your journey and how do you feel you have changed up to today?
Flori Mihalache: At this moment, I feel that I am bolder, more confident in myself and in my abilities, having behind me an immense number of achievements, but also some people with whom I was able to develop many ideas. On your own, it never works. It took many beautiful projects that challenged me over time to get here. To the point where, together with my team, we support shows with hundreds of participants all over the country, launch new songs monthly with educational messages, and develop social partnerships to help children as much as possible.
C&B: Looking back, what were those turning points that shaped your professional path or business?
Flori Mihalache: Certainly, the pandemic period sounded an alarm for me and made me realize that health must come first. I then made changes in my professional life, but I still alternate very busy periods with quieter ones, when we can create other beautiful things for our audience.
Challenges & decisions
C&B: What has been the hardest challenge so far and how did you manage to overcome it? What decision most changed the direction of your career or business?
Flori Mihalache: Three and a half years ago, I decided to leave a job in a toxic environment and embrace the challenge of starting a project from scratch, together with my colleagues. That’s how the MINUNAȚII project was born, which today fills performance halls with hundreds and thousands of parents and children at every show, the performances being designed as experiences for the whole family. The characters from the MINUNAȚII troupe bring joy to children all over the country through energetic music with an educational message, and we have already gathered 118,000 subscribers on YouTube.
C&B: Did your style of leading and making decisions form naturally, or did you build it over time through experience?
Flori Mihalache: It sounds rather rigid, “leadership style”; I would rather call it my way of interacting with people and guiding them toward achieving the goals set for MINUNAȚII in the short, medium, and long term. I have learned and am still developing this style through the experiences I have, because my style adapts from person to person; I don’t believe there is a recipe you can follow with everyone. Therefore, I would conclude that I am defined by a flexible and empathetic style.
Present & differentiators
C&B: What does a typical day look like for you now, and which moments bring you the greatest joy?
Flori Mihalache: No day is like another. One day we might be on tour around the country, another day we might have meetings, partnership negotiations, calls, and phone conversations to make sure all the details for our activities are set; on another day I try to disconnect and recharge my batteries. But I believe the thing that gives me the greatest satisfaction in a workday is crossing things off my to-do list. I feel an immense sense of relief when I manage to do what I set out to do.
C&B: What do you think makes you different from other professionals or from other businesses in your field?
Flori Mihalache: I am most often empathetic, and that brings me closer to the people I interact with. And a perfectionist, most of the time. This is not necessarily an attitude I recommend, because it brings a lot of frustration alongside all the satisfaction at the end of a show/project/filming, etc. But at least I am aware of it and I work intensely on this aspect, in the sense of granting myself, as well as those around me, more indulgence and patience when things turn out differently than I had envisioned. Perfection is relative, but this is a lesson that, as I said, I learn day by day. 🙂
Values & inspiration
C&B: Has there been a dream or desire that has always kept you motivated, regardless of obstacles?
Flori Mihalache: To always see the glass as half full. In any situation, no matter how catastrophic it may seem, there is also a fragment of good, beautiful, and positive in everything. I always try to find it.
C&B: What values or principles guide you day by day, and how do you manage to keep them alive in what you do?
Flori Mihalache: When we founded MINUNAȚII, we set out with the goal of providing education through quality entertainment, and we do not want to deviate from that. It is very easy to fall into the trap of trends and forget our mission, but we always return to the feedback received from parents at the end of the shows. That’s where we see what truly matters.
C&B: If you could pass on a single thought to those who see you as a role model, what would it be?
Flori Mihalache: Experiment as much as possible to find what you like and then turn that thing into a lifestyle. It may be hard, but I guarantee that all the stages you go through will shape you in an extraordinary way and turn you into someone you can be proud of.
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