Promoting healthy lifestyles through sport and youth-focused initiatives
Lidl has been named freshness partner of the Men’s EHF EURO 2026, one of the world’s most prestigious handball tournaments, taking place from January 15 to February 1, 2026, across Denmark, Sweden and Norway, according to Revista Cariere. The competition brings together 24 national teams and reinforces Lidl’s long-term commitment to sport and healthy living.
The partnership supports Lidl’s broader mission to encourage balanced nutrition and physical activity among customers, employees and local communities. These pillars sit at the heart of the company’s international Corporate Social Responsibility strategy, which aligns its product portfolio with the Planetary Health Diet principles and expands plant-based offerings as part of its goal to achieve net-zero greenhouse gas emissions across the value chain by 2050.
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A flagship initiative during the tournament will be Lidl Kids Team, inviting young handball fans aged 10 to 14 to step onto the court alongside professional players and enjoy match-day access to healthy food options. Lidl will also offer free tickets to customers, encouraging families and communities to experience the tournament live.
In addition, Lidl will host a Lidl Youth Camp throughout the competition, combining sport, education and hands-on activities for teenagers aged 13 to 14. The program includes appearances by handball legends such as Nikola Karabatić, Uwe Gensheimer, Jesper Nøddesbo and Ljubomir Vranjes.
“Lidl’s commitment helps bring the excitement of handball closer to fans and families across Europe. Initiatives like ‘Lidl Kids Team’ and ‘Lidl Youth Camp’ play an important role in developing the next generation of players and supporters,” said Martin Hausleitner, Secretary General of the European Handball Federation.
Photo: Revista Biz
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