U.S. consumer goods giant Procter & Gamble has made a new capital increase of approximately RON 91.8 million in Romania, continuing its investment strategy in the local market, according to data reviewed by Ziarul Financiar.
Capital increase in marketing division
The operation was carried out through Procter & Gamble Marketing România, where share capital increased from RON 272.4 million to RON 364.2 million.
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This move follows a similar RON 90 million capital increase made earlier in 2025, but targeting a different company within the group.
Manufacturing investments
The previous capital injection was directed to Detergenți SA, which handles P&G’s production operations in Romania.
The investment coincided with the launch of a new production line in 2025.
Industrial hub in Urlați
In Urlați, the company operates two factories: one focused on hair care products and another producing Ariel PODs detergent capsules.
These investments reinforce Romania’s role as a strategic production and distribution hub.
Local strategy
Through these capital increases, Procter & Gamble continues to strengthen its local operations, which include import, distribution, manufacturing, and services.
Photo: Bez Kabli
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