Ecaterina Mateescu, Managing Partner Happy Cinema: “Film Creates Memorable Experiences, Regardless of the Times”

Ecaterina Mateescu, Managing Partner of the 100% Romanian-owned cinema chain Happy Cinema, is a passionate leader in the film industry, dedicated to developing modern and accessible cinematic experiences for audiences in Romania and beyond. Her work involves coordinating and expanding the Happy Cinema network, implementing growth and modernization strategies, and creating premium viewing experiences that bring movies closer to the public. Additionally, together with her team, Ecaterina Mateescu develops special projects that bring quality content closer to a wider audience, such as the Year of Art Films at the National Museum of Art of Romania, Baby Cinema, Classy Film Festival, and many more.

C&B: What is the story behind Happy Cinema?

Ecaterina Mateescu: The Happy Cinema story began in 2012 and is one of passion for film and the desire to bring cinema closer to people. I joined this wonderful journey in 2015 with a clear goal: to contribute to the development of an accessible, friendly, and modern cinema chain. Over the years, we have expanded and adapted, investing in cutting-edge technology and innovative concepts to provide audiences with the best possible experience. We now have 11 cinemas, including one outside the country in the Republic of Moldova, and we have ongoing expansion plans.

C&B: You lead an important cinema chain in Romania – Happy Cinema – which has recently expanded abroad. What are the core principles that guide your work?

Ecaterina Mateescu: My fundamental principles are quality, innovation, and accessibility. I firmly believe that a cinema should be more than just a place to watch movies—it should be a complete experience where comfort, top technology, and diverse content blend seamlessly. For example, in the last three multiplexes we opened—in Chișinău and in Bucharest at Vitantis Shopping Center and Colosseum Mall—we replaced traditional seats with armchairs, and in VIP halls, we even have recliners, ensuring that viewers feel as comfortable as if they were on their own couch at home.

C&B: Despite a turbulent period with inflation, the war in Ukraine, etc., Happy Cinema continues to expand—you opened a new cinema at Vitantis Shopping Center last year and this month at Colosseum Mall. How do you manage to achieve this?

Ecaterina Mateescu: Indeed, the current context presents many challenges, not just in our industry but across all sectors. However, we have managed to stay on course thanks to a well-thought-out strategy, smart investments, and, most importantly, a loyal audience that continues to visit our cinemas. We believe that movies offer an escape, a form of refuge, and the need for entertainment and memorable experiences remains constant, regardless of external circumstances. In fact, I would say that the escapism provided by a good movie in a cinema is even more necessary in these turbulent times.

C&B: Tell us more about the new premium multiplex, Happy Cinema Colosseum.

Ecaterina Mateescu: Happy Cinema at Colosseum Mall is our newest premium multiplex and a passion project. With five ultra-modern halls, laser projection technology for superior image quality, and comfortable seating, including recliners in the VIP hall, this cinema sets new standards for movie viewing. Furthermore, we want to transform it into a dynamic cultural space that hosts special events, artistic performances, and alternative screenings.

C&B: What makes Happy Cinema Colosseum different?

Ecaterina Mateescu: Happy Cinema Colosseum redefines movie-watching standards, offering an experience at the highest level. With five projection halls equipped with state-of-the-art technology, the new multiplex promises cinephiles exceptional image clarity, thanks to laser projection systems that surpass the performance of traditional lamp-based equipment. Additionally, the halls are designed for maximum comfort, featuring modern armchairs and, in the VIP hall, luxurious recliners that turn every movie into an unforgettable experience.

Beyond top film screenings, Happy Cinema at Colosseum Mall stands out for its diverse alternative content offerings. The spaces are designed to host private events, artistic performances, and theatrical productions, further establishing the cinema as a modern cultural hub.

C&B: Do you have plans to expand internationally?

Ecaterina Mateescu: Yes, international expansion is a strategic goal for us. We have already taken our first steps in this direction, and in the coming period, we plan to explore new markets, particularly in regions where there is demand for modern cinemas with an accessible approach. Last year, we opened our first cinema abroad, in Chișinău, Republic of Moldova, and we plan to expand further into other countries, such as Bulgaria and Serbia.

C&B: What advice do you have for those starting their careers?

Ecaterina Mateescu: My advice for those just starting out is to be passionate and persistent. Success doesn’t happen overnight, but with hard work, vision, and a continuous desire to learn, any goal can be achieved. It is also essential to know your audience well and always be open to innovation.

C&B: What are your views on society, business, and careers in Romania?

Ecaterina Mateescu: Romania is a country with immense potential, both in business and careers. I believe adaptability and the willingness to evolve are crucial for success. Society is constantly changing, and those who can identify and respond to current needs will benefit the most.

C&B: Your favorite movie is…

Ecaterina Mateescu: It’s hard to choose just one, but a film that has stayed with me is Cinema Paradiso—a story about the love of cinema and the impact that film has on people.