Google is further embedding artificial intelligence into Google Chrome, with a new update that introduces a dedicated AI sidebar, according to Forbes. The move mirrors the approach taken by OpenAI and Perplexity, which recently launched AI-centric browsers. Instead of pushing users toward a separate product, Google leverages Chrome’s massive user base through native integration.
The new sidebar allows Chrome users to access Gemini for questions and tasks directly within the browser, such as comparing products across multiple online stores without opening extra tabs. It also provides quick access to Nano Banana, Google’s image-generation model, which can be used without interrupting browsing sessions. The update reinforces Google’s strategy of making AI a built-in part of the web experience.
Read also: Apple selects Google’s Gemini to power AI-based Siri launching this year
Automated browsing features under testing
For paying users, Google is rolling out a test-only feature called “auto browse,” currently available to Google AI Pro and Ultra subscribers in the US. The feature allows AI to handle complex browsing tasks, including finding, comparing, and initiating online purchases, with limited user input.
According to Google, the AI can navigate pages and compare offers, pausing only for sensitive steps such as login or payment details. However, early demos indicate that the process remains relatively slow, and for now, manual navigation may still be faster for users who value speed.
Photo: Q3Tech
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