Company Prepares First Fully AI-Generated Ads for 2025 Holiday Season
Mondelez International, maker of Oreo, Milka, Cadbury, and Chips Ahoy, has invested over $40 million in a generative AI marketing tool developed in partnership with Accenture, aiming to reduce marketing content production costs by 30% to 50%, according to CNBC and Reuters.
Jon Halvorson, Mondelez’s Global VP for Consumer Experience, said the technology could produce the company’s first fully AI-generated TV ads during the 2025 holiday season, with some expected to air during the 2027 Super Bowl.
Read full article here: turnovernews.com
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Photo: Reuters
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