MrBeast, whose real name is Jimmy Donaldson, has acquired financial app Step, bringing his company Beast Industries into the fintech sector, according to CNBC.
Step is positioned as an all-in-one financial app for teenagers and young adults, offering tools for money management, credit building and access to financial services. The platform partners with Evolve Bank & Trust to provide banking services and includes a Step Visa card, savings and spending accounts, and transfers with no monthly fees.
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Beast Industries expands into youth-focused financial services
“No one taught me about investing, building credit, or managing money when I was growing up. That’s exactly why we’re teaming up with Step,” MrBeast said. “I want to give millions of young people the financial foundation I didn’t have. We’ll have more to share soon.”
The purchase price was not disclosed.
Founded in 2018 by CJ MacDonald and Alexey Kalinichenko, Step is backed by investors including Stripe, Coatue, Collaborative Fund, Crosslink Capital and General Catalyst.
Beast Industries recently raised $200 million from Bitmine Immersion Technologies, the largest corporate holder of Ether, chaired by Tom Lee of Fundstrat.
According to the company, Step’s more than 7 million users and fintech capabilities will complement MrBeast’s digital audience of over 450 million subscribers and 5 billion monthly views as of early 2026.
Photo: Step
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