A New Direction for an Iconic Brand
Romanian Post announced its new brand strategy on Thursday, following a comprehensive rebranding process carried out over 17 weeks in collaboration with the agency INOVEO. The new business strategy is built around three main pillars: the Universal Counter, Courier & Logistics, and Financial-Digital Services.
“The rebranding process of ROMANIAN POST was rigorous, based on collaboration, knowledge transfer, guidance, and professionalism. The INOVEO team managed to capture the essence — the company’s scope, trust, and need for modernization — and turn it into an identity that speaks about the future,” said Valentin Ştefan, General Director of Romanian Post.
Read full article here: turnovernews.com
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Photo: Economica.net
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