Daniela Godoroja–Diarto, Co-founder of Blue Phoenix, in a conversation about balance, passion and returning to nature

The story of Daniela Godoroj–Diarto, anesthesiologist and co-founder of Blue Phoenix, about courage, balance, and a business built on nature’s healing power and Indonesian tradition.

An experienced anesthesiologist and an entrepreneur in the wellbeing field alongside her husband, Wahyu Diarto (Yudi), with whom she founded Blue Phoenix in 2020, Daniela Godoroj–Diarto is a true model of ambition, tenacity, and courage. We invite you to discover the story of Blue Phoenix and the authentic flavors of Indonesia, reflected both in specialty coffee and in plant-based powders, appreciated for their health benefits.

Opening & introduction

C&B: If you had to describe yourself briefly, in a single sentence that sparks curiosity, what would you say about yourself?
Daniela: I am an ambitious and persevering person who never gives up on her goals, no matter how many obstacles arise along the way.

C&B: If we asked your colleagues or collaborators how they would describe you, what do you think they would say about you?
Daniela: I believe they would say that I am a perfectionist and that I stubbornly stick to the path I have chosen, even when it becomes difficult.

Journey & beginnings

C&B: What were you like at the beginning of your journey, and how do you feel you have changed up to today?
Daniela: At the beginning, I was much more timid. Over time, I gained self-confidence and learned not to be influenced by what others say. I no longer consume myself with outside opinions—I know who I am and what my direction is. I follow my path guided by what I feel in my soul is right, answering only to myself and to God for my choices.

C&B: Looking back, what were the turning points that shaped your professional path or your business?
Daniela: Six years ago, my life changed completely—both personally and professionally. I got married and, together with my husband, founded Blue Phoenix, a wellbeing business based on the healing power of nature. He is from Indonesia, and his experience with the plants there was essential. That’s how we created together a concept that brings Indonesian tradition closer to Romania and is based on the idea of returning to nature and to the healing power of plants.

It has been and still is difficult to promote this concept in Romania, because Romanians are not very well informed about these aspects. Promoting these principles is not easy—people need time to understand this holistic approach and to shift toward a new mindset, oriented toward nature and balance.

Challenges & decisions

C&B: What has been the biggest challenge so far and how did you manage to overcome it?
Daniela: The greatest challenge, but also the greatest blessing, was the birth of our daughter, Tribuana, at the end of last year—after six years of trying. It is an emotional journey, especially when you are also an entrepreneur. You don’t have the luxury of taking a break, but the joy fully compensates for it.

C&B: What decision changed the direction of your career or business the most?
Daniela: The most important decision for Blue Phoenix was to niche down. At first, we imported a wide range of products from Indonesia—teas, spices, sauces—but we quickly realized that the market needs clarity. So we focused only on coffee and plant powders from which we produce natural supplements here, which you can find in Dr. Max and Farmacia Tei pharmacies and on our website, www.blue-phoenix.ro.
The products follow traditional Indonesian recipes, based exclusively on pure plant extracts. The entire process—from formula to encapsulation and packaging—is carried out entirely by us in Romania.
On the coffee side, we focused on quality and originality: from the famous Wild Kopi Luwak, with a fine aroma and low acidity, to specialty coffees such as Gayo or Java Blue Mountain, each with its own story and unique flavor.

Wild Kopi Luwak is undoubtedly the boldest and rarest variety in our collection. Derived from coffee beans “naturally selected” by the Indonesian palm civet and then carefully cleaned and roasted, this coffee reveals its nobility through a velvety taste, with chocolate notes and delicate acidity. It is a unique experience—a coffee that is not only tasted, but felt: gentle on the digestive system, yet intense through the energy and sense of wellbeing it provides.

Equally fascinating is Gayo Arabica, one of the most appreciated coffees in the world, grown in the highlands of Sumatra, in the Central Aceh region. With a fine texture, a light nutty aroma, and a balanced, intense but never bitter taste, this coffee captivates lovers of refinement worldwide. Likewise, the Gayo Wine and Gayo Honey varieties tell different stories: the first offers an intense, fruity aroma with sweet notes and subtle wine-like accents; the second is a gentle blend of honey and wine, with low acidity and a memorable taste.

From the heart of the volcanoes of Java, Java Blue Mountain brings another story—a coffee with the soul of a legend, grown at over 1,600 meters altitude, where volcanic soil and clean air give rise to a deep and refined aroma. Its origins are linked to Jamaica, from where it was brought at the beginning of the last century, and today it preserves the same noble spirit.

And the newest addition to the portfolio, the rare coffee from Mount Argopuro in East Java, grown at 1,800 meters, is a true revelation. Processed through a complex method—a combination of carbonic maceration and natural processing—it impresses with notes of cherries and caramel and an intense, round, and elegant aftertaste.

C&B: Has your leadership and decision-making style formed naturally, or have you built it over time through experience?
Daniela: My leadership style has been built gradually, through lived experiences and lessons learned along the way. We are guided by the same simple but essential principles: honesty, authenticity, and discipline. We believe in the freedom of creativity, but also in the power of balance. Both my husband and I try to apply these values in everything we do—in our own personal and professional growth, as well as in the way we inspire and guide the Blue Phoenix team.

Present & differentiators

C&B: What does a typical day look like for you now, and which moments bring you the most joy?
Daniela: My day starts early, at 5 a.m., when I feed our little one. Then it becomes a marathon until 11 p.m., balancing the roles of mother, anesthesiologist, and entrepreneur. My husband helps a lot with Tribuana and handles production and distribution entirely within the company, while I focus on marketing and relations with authorities. It’s a full but fulfilling day, especially when we manage to enjoy the small moments spent together.

C&B: What do you think makes you different from other professionals or other businesses in your field?
Daniela: The dietary supplements market is extremely competitive, and the challenges are numerous. What differentiates us is authenticity. Our products are based on original recipes inspired by the ancestral wisdom of traditional Indonesian medicine, made 100% from pure plant extracts, with real health effects.
In addition, Blue Phoenix supplements are carefully standardized—1 g per capsule, 60 capsules per bottle—a rare concentration that allows for a single daily intake. Through this rigor and clarity, we have managed to preserve the essence of our promise: authenticity, purity, and a genuine return to nature.

C&B: Was there a dream or desire that always kept you motivated, regardless of obstacles?
Daniela: Yes—the desire to contribute to a change in how Romanians perceive the concept of wellbeing. It is a long and difficult process, but we strongly believe it is worth it. We want to encourage a culture of balance, self-care, and respect for nature. “Back to natural” is not just a motto for us, but a philosophy of life.

C&B: What values or principles guide you day by day, and how do you keep them alive in what you do?
Daniela: We are hardworking and ambitious people, but at the same time grateful for every day and for the gift we receive from God by being together and being healthy.
We enjoy simple things—a sunrise, nature, time spent together. We believe in positive thinking, in balance, and in the idea that everything we do has meaning when it is done with love and respect for people and for life.

C&B: If you could share one single thought with those who see you as a role model, what would it be?
Daniela: Never give up on your dreams, regardless of obstacles or failures. I have always learned—and I have told my older children as well—that every failure is actually a step forward. Beautiful paths are not easy, but they are the ones that truly fulfill you.

Daniela Godoroj–Diarto’s story is about the courage to follow your path, even when it feels difficult, and the strength to build something authentic and meaningful. Balancing medicine, entrepreneurship, and family life, she manages to create a rare sense of harmony, guided by simple yet profound values.