Alexandru Mihis (Mcraft Studio), the “Logozainar” Who Turns Ideas into Soulful Visual Identities

Alexandru Mihis, the “logozainar” who creates authentic visual identities, shares his story of courage, creativity, and meaningful work.

Alexandru Mihis, founder of Mcraft Studio, is a “logozainar” (as he calls himself) who transforms ideas into visual identities that are impossible to ignore. He enjoys expressing himself visually and has turned this passion into a career.

C&B: Alexandru, what were the most important milestones in your journey?
Alexandru Mihis: I think there were several key moments. High school and the Faculty of Art gave me direction, freelancing gave me freedom, and the courage to share my work on social media pushed me out of my comfort zone. I’ve learned that if you don’t tell your story, no one else will.

C&B: What has been the most difficult moment so far, and how did you overcome it?
Alexandru Mihis: Honestly? Learning how to communicate with clients. Creatives are often introverted, with their heads in the clouds and their eyes on their work. But I realized that talent isn’t worth much if you don’t know how to present it or how to listen. It was tough at first, but now I really enjoy the process, because the work becomes much more pleasant when you understand the person behind the brief.

C&B: What dream, ambition, or mission has guided you, no matter the obstacles?
Alexandru Mihis: I’ve always wanted to use what I know and feel in service of others. To know that what I create helps — whether it’s creatively, professionally, or in family life — that my work has meaning. That has always given me energy.

C&B: What were you like at the beginning of your journey, and how do you feel you’ve changed since?
Alexandru Mihis: In the beginning, I was focused on showing off my talent. Now, I pay much more attention to people and their real needs. I’ve learned to listen, to ask questions, and to make room for other people’s ideas. I’ve also learned that my ideas aren’t the most important — my role is to help others bring their ideas to life, to serve entrepreneurs. When you create with and for people, the work becomes so much more meaningful.

C&B: If we met your team, collaborators, or clients, what do you think they’d say about you?
Alexandru Mihis: Probably that I’m serious, I deliver what I promise, I’m patient, and I have a healthy dose of creativity. But reviews speak for themselves — there are dozens of messages from satisfied clients, which you can find by Googling Mcraft Studio.

C&B: What’s the most important decision you’ve made that changed your trajectory?
Alexandru Mihis: Owning who I am and putting my work on social media. Getting in front of the camera, talking about the process, showing what I do and why. It wasn’t easy, but authenticity attracts the right people.

C&B: In your work, do you need continuous development?
Alexandru Mihis: Oh, definitely. It’s a never-ending process. I read a lot, I observe, I experiment. I don’t have a fixed style — I adapt, adjust, and try to stay present in every stage.

C&B: What’s your secret?
Alexandru Mihis: Everything starts with paper and pencil. I don’t jump straight into digital and I don’t use templates. Every logo is built from scratch, with real thought and adjustments based on feedback. Also, I believe in open communication — it makes collaboration more human and the result more valuable. In the coming years, creativity might need to be redefined due to AI tools, but time will tell.

C&B: What does a typical day look like for you now, and what moments bring you the most satisfaction?
Alexandru Mihis: My day starts around 5 AM — a few quick tasks, getting ready, dropping the kids off at kindergarten and school. Then comes the “wave” of projects. I’ve learned to create a system that keeps the creative part of my brain active even in the middle of chaos. The most satisfying moment is when a client says, “Wow, that’s exactly what I wanted!”

C&B: What values or principles guide you in your work, and how do you apply them day by day?
Alexandru Mihis: Creativity is my driving force, the engine that pushes me to find unique and innovative solutions for each project. But beyond ideas, I’m guided by authenticity, quality, and respect. I don’t like shortcuts and I don’t do things halfway. I design for real people with real dreams — and I treat every project as if it were my own.

C&B: What message would you share with people who are following in your footsteps?
Alexandru Mihis: Don’t wait to be “ready.” Do, show, fail, learn. Be honest with yourself and have the courage to be vulnerable — people feel authenticity and respect it. And most importantly: make space for people in your process.