Apple has significantly cut both production and marketing spending for Vision Pro, its first mixed reality (MR) device, marking one of the rare setbacks for the tech giant valued at around $4 trillion.
According to International Data Corporation (IDC), Apple’s Chinese manufacturing partner, Luxshare, stopped producing the device at the beginning of last year. In 2024, the year Vision Pro launched, shipments reached about 390,000 units, a modest figure by Apple’s usual standards.
Read full article here: turnovernews.com
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