BCR celebrates 10 years of its “Școala de Bani” program and launches the “Se dă edufin la toată lumea” campaign during Global Money Week, aiming to deliver 100,000 hours of financial education in seven days, according to Forbes.
The initiative seeks to bring financial education closer to everyday life through accessible formats.
Measurable impact on behavior
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An impact report shows that financial education leads to significant behavioral changes.
Among participants, 78.5% track their expenses, compared to 65.3% of non-participants. Additionally, 62.6% save monthly, while 60.1% have built an emergency fund.
Nearly 40% of participants could cover an unexpected expense of RON 5,000, versus about 27% among those without such training.
Short-form educational content
The campaign features 30–60 second micro-lessons explaining key concepts such as budgeting, saving, investing, emergency funds, interest, and inflation.
These will be distributed across digital platforms, social media, public spaces, and traditional media.
Expanding financial literacy
Through this initiative, BCR aims to broaden access to financial education and strengthen financial literacy culture across Romania.
Photo: Școala de Bani
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