In an increasingly complex business environment, Danone Romania defines 2025 through one key concept: adaptability. According to Forbes, George Năstase, Head of Finance FMCG Central Eastern Europe at Danone mentioned that this year has placed unprecedented emphasis on efficiency, budget optimization, and real-time reporting.
Digitalization, AI, and pressure on consumption
Năstase points to three global trends reshaping FMCG and retail: accelerated digitalization, the integration of artificial intelligence, and sustainability becoming a strategic imperative. Automation and personalization are redefining operational models, while consumers are increasingly demanding healthier products and environmentally friendly packaging.
Read full article here: turnovernews.com
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Photo: Revista Biz
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