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E-commerce keeps growing in Romania: nearly 75% of internet users shop online

Rural areas are rapidly closing the gap with urban markets

Romania’s e-commerce market continues its upward trend in 2025, strengthening its role in the digital economy. According to data from the National Institute of Statistics, 74.3% of people aged 16 to 74 who used the internet in the past 12 months ordered or purchased goods and services online, up by 1.4 percentage points compared to 2024.

Growth is also visible in absolute numbers. In the first quarter of 2025, around 5.9 million Romanians shopped online, nearly 800,000 more than in the same period last year.

Read full article here: turnovernews.com

Read also: Artificial intelligence becomes a top business priority in Romania for 2025

Photo: freepik.com

Teodora Helerman
Teodora Helerman
Online editor, content writer, blogger, and social media specialist, with experience in writing and publishing news, creating original content, and adapting materials for various digital platforms.
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