Record coffee prices this year are changing how people consume their daily caffeine. While cappuccinos and lattes have become more expensive, consumers are not giving up coffee. Instead, they are choosing cheaper alternatives such as drive-through coffee shops or whole beans delivered to their homes, according to Bloomberg, cited by Agerpres.
Data on café visits in the US, combined with international consumer surveys, point to clear adjustments driven by persistent inflation. This trend intensifies competition for major coffee chains and reflects a cultural shift, particularly among cost-conscious Generation Z consumers.
Read full article here: turnovernews.com
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