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Aliëtte van de Wal – van Dijk, the new Executive Vice President for Marketing at Global VELUX

The VELUX Group appoints Aliëtte van de Wal – van Dijk as the new Executive Vice President for Marketing at Global VELUX, starting from December 1. With her new role within the company, Aliëtte will join the Executive Management Group of VELUX.

Aliëtte van de Wal – van Dijk brings over 25 years of experience in leadership roles in both local and global businesses, including extensive experience in marketing and brand management at top international corporations such as Philips and Procter & Gamble, working in both Europe and the United States.

Her most recent position was as Senior Vice President at Philips, where she led the Consumer Health Business Development department.

“I am thrilled to join the VELUX Group. The company’s purpose of positively contributing to people’s health and the environment, along with its values, greatly appeal to me. VELUX is a strong and positive brand, and I am excited to have the opportunity to further contribute to the development and strengthening of the brand’s value and business in the future,” says Aliëtte van de Wal – van Dijk.

“We are excited to welcome Aliëtte to VELUX. She brings extensive business and marketing experience, especially with international brands in which she has been involved, mostly targeting the business-to-business-to-consumer niche, where marketing plays a crucial role. We look forward to Aliëtte applying her strategic and tactical expertise at VELUX to further develop the brand and support the company’s growth,” says Lars Petersson, CEO of the VELUX Group.

Aliëtte van de Wal – van Dijk is 50 years old and resides in the Netherlands with her husband and three children.

She takes over the role of Executive Vice President for Global Marketing from Keith Riddle, who has been interim in the position since May of this year. Keith Riddle has decided to retire after an impressive career, spending nearly 20 years at VELUX, including 6 years as Executive Vice President for Sales and Marketing.

“Keith has achieved excellent results in his career at VELUX. He played a crucial role in transforming the sales and marketing activities, built on national sales teams, into a globally connected organization while maintaining a local presence where it matters most: in the daily interaction with customers. He will be missed as a colleague,” says Lars Petersson, CEO of the VELUX Group.



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