Oriona Robb: Authentic Personal Style Transforms Lives and Careers

Oriona Robb is a founder and creative director, a prominent figure in the fashion industry with over two decades of experience. Known for her work with celebrities and private clients, Oriona specialises in personal styling, editorial projects, and designing uniforms for luxury brands. As a keynote speaker, Oriona Robb’s passion for celebrating individuality and enhancing personal style shines through her ability to create effortlessly enviable looks that elevate her clients’ presence.

C&B: Please provide a description of your activities!

Oriona Robb: I specialise in personal styling and wardrobe consulting. My business focuses on creating wearable and functional wardrobes for both men and women, meeting their personal and professional needs to ensure each client can make a maximum impact. I also offer services for photoshoots, editorial styling, and uniforms for luxury brands, with a strong emphasis on the subtle expression of personal style. Additionally, I am a keynote speaker on the importance of personal style, particularly in the corporate world, highlighting how it plays a crucial role in professional success and personal confidence.

C&B: What is the story of your evolution?

Oriona Robb: It all started with a vision to transform how individuals present themselves through their outfits. My passion for fashion and style, along with my expertise in personal styling, led me to create a business that not only enhances wardrobes but also boosts my clients’ confidence. Over the years, my styling has expanded to serve celebrities, private clients, and corporate professionals, extending my services to include editorial and beauty styling. My business has continually adapted to trends and clients’ needs, ensuring relevance and excellence in every service offered.

C&B: Speaking of vision, what were your visions as a child/teenager and what are they now?

Oriona Robb: As a child, I envisioned a career that combined creativity with personal empowerment. I dreamed of helping people express themselves authentically through fashion. Today, that vision has matured into a mission to provide styling solutions that are not only fashionable but also functional and impactful. I remain dedicated to my passion for subtle expression, helping clients communicate their identity and confidence through their wardrobe.

C&B: What are the life and business principles you adhere to and what is their explanation?

Oriona Robb: I adhere to the principles of authenticity, functionality, and impact both in life and business. I believe that style should be an authentic expression of oneself, and my work focuses on creating wardrobes that are practical for daily use yet impactful in making lasting impressions. This principle ensures my clients feel comfortable and confident in both personal and professional settings.

C&B: How have the pandemic, economic crises, and wars affected your business?

Oriona Robb: The pandemic and economic crises have underscored the importance of adaptability and resilience in business. These challenges have led to a shift towards more versatile and comfortable wardrobe solutions as clients sought practicality in uncertain times. Additionally, virtual styling sessions and digital consultations have become more prominent, ensuring continued support for clients despite physical distancing measures.

C&B: Can you share a funny situation from your work?

Oriona Robb: A funny situation occurred during preparations for a fashion show. A client, known for their adventurous spirit, decided to make a grand entrance on roller skates. Despite their confidence, they hadn’t skated in years and ended up wobbling and eventually falling into a rack of clothes. The unexpected show made everyone laugh and turned a stressful moment into a memorable one filled with laughter. Such spontaneous events often add a touch of humour and lightness to the meticulous world of styling and fashion.

C&B: You are in front of a potential client or partner. What is the phrase that convinces them?

Oriona Robb: “As a stylist, I don’t just style clothes, I am a style therapist. Together with my clients, we create a silent expression, ensuring they make a lasting impact in every aspect of their lives.”

C&B: What advice do you have for those just starting out or feeling undecided?

Oriona Robb: For those just starting out or feeling undecided, my advice is to embrace authenticity and stay open to learning. The journey in fashion and styling is as much about personal growth as it is about professional development. Stay curious, seek inspiration, and don’t be afraid to take risks. Your unique perspective is your greatest asset.

C&B: How do you see society and its evolution?

Oriona Robb: Society is constantly evolving, with an increasing appreciation for individuality and personal expression. In a world where digital presence is significant, how we present ourselves visually has gained even more importance. There is a growing recognition of the power of style as a form of silent communication, and this evolution aligns perfectly with my mission to help clients express themselves authentically and confidently.